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You Need to Pivot to Lifetime Income

Stan Haithcock
January 18, 2026
You-Need-to-Pivot-to-Lifetime-Income

As you get closer to retirement, the conversation has to change. It stops being about chasing returns and starts being about lifestyle. At some point, constantly tracking markets, analyzing stocks, and riding volatility becomes less appealing and more stressful.

That is where the idea of pivoting to lifetime income comes in. The question is not whether markets go up or down. They always do. The real question is whether you can afford another downturn and the time it takes to recover from it.

Key Takeaways

  • Markets go up and down, recovery time matters more as you age
  • Lifetime income reduces dependence on market performance
  • Income floors protect lifestyle during downturns
  • Spouses often value certainty more than growth
  • Guarantees matter more as retirement approaches

Why Pivoting Matters as You Age

When you are younger, time is your biggest asset. You can wait out market downturns and recover.

As you get older, time becomes more limited. A major downturn can delay plans, change lifestyles, or force decisions you did not want to make. That is when you have to ask yourself whether you want to keep relying solely on market growth.

Pivoting does not mean abandoning markets. It means recognizing when certainty becomes more valuable than upside.

Markets, Euphoria, and Reality

Bull markets feel great. Everyone looks smart when markets are going straight up.

But markets do not move in one direction forever. Anyone who has lived through major downturns knows how painful it can be to watch years of progress disappear on paper. That stress hits differently when you no longer have decades to recover.

Lifetime income provides insulation from that reality.

Growth Is Not the Same as Income

If your goal is maximum market growth, annuities are not the tool. That needs to be said clearly.

But growth and income are two different goals. At some point, the focus shifts from building the pile to making sure the pile reliably supports your life. Lifetime income solves a different problem than market growth.

Building an Income Floor

An income floor is the amount of guaranteed money that must hit your account every month no matter what markets do.

That income can come from Social Security, pensions, dividends, rental income, or lifetime income annuities. Once that floor is covered, market volatility becomes less threatening because your basic needs are already met.

Pivoting for Your Spouse

One of the most important reasons to pivot to lifetime income is not for you. It is for your spouse.

Many spouses do not care about investments or returns. They care about knowing the bills are paid, travel is possible, and life continues even if something happens to you. Lifetime income provides that clarity.

Thinking Beyond Yourself

Pivoting to lifetime income can also be about your children.

If Social Security changes or disappears in the future, having lifetime income streams already in place can provide stability later in their lives. Income that starts in the future can become meaningful when it is needed most.

Guarantees Reduce Emotional Stress

Market losses hurt more emotionally when income depends on market performance.

When guaranteed income is in place, downturns feel different. You may still care, but you are not forced to react. That emotional stability is one of the biggest benefits of pivoting to lifetime income.

Final Thoughts on Pivoting to Lifetime Income

Pivoting is not about fear. It is about awareness.

There comes a point where protecting lifestyle becomes more important than maximizing returns. Pivoting to lifetime income helps ensure that you, your spouse, and your family are protected regardless of what markets do next.

If you are evaluating whether it makes sense to lock in lifetime income and define your income floor, you can run income quotes or schedule a call with The Annuity Man team to walk through your options and timing.

FAQs

1. Does pivoting to lifetime income mean leaving the stock market?

No. It means securing enough guaranteed income so market volatility does not control your lifestyle.

2. When does it make sense to start focusing on lifetime income

Typically as you get closer to retirement and recovery time from market losses becomes more limited.

3. Is lifetime income only for conservative investors?

No. Many growth-oriented investors use lifetime income to cover basic expenses while keeping other assets invested.

4. Why do spouses often prefer guaranteed income?

Because it provides clarity, predictability, and peace of mind if something happens.

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