Who Assumes The Investment Risk With A Fixed Annuity Contract?

March 20, 2026
8 min
Who Assumes The Investment Risk With A Fixed Annuity Contract?
The Annuity Man®
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Who assumes the investment risk with a fixed annuity contract? In this video, I explain what really happens when you buy an annuity and how risk is actually transferred once you lock in your product. I break down how these annuity contracts work and why you should focus on real contractual guarantees instead of hype so you can feel confident and secure as you move forward to the next chapter of your life.

▶️ WATCH NEXT: https://youtu.be/KbRTYCeTFHY

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Stan The Annuity Man

Key Moments in this Episode
========================
00:00 Introduction to the video
00:40 Who assumes the investment risk with a fixed annuity contract
01:37 How life insurance companies are heavily regulated
03:20 How buyers can test annuity products
03:49 How annuities work
04:40 How we sell annuities
05:08 What happens after buying an annuity
05:55 How most agents sell annuities
06:44 How annuities are risk-free products
08:07 Next steps & helpful resources

What To Watch Next:
========================
https://youtu.be/KbRTYCeTFHY

Resources
========================
📞 Book a Free 30-minute Call with The Annuity Man Team:
https://www.stantheannuityman.com/book-a-call

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https://www.stantheannuityman.com/get-smarter/annuity-books

🔢 Use Our FREE Annuity Calculators + Live Rate Feeds:
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🎧 Listen to the Fun With Annuities Podcast:
https://youtube.com/@funwithannuities

Learn More About Stan The Annuity Man
========================
Stan The Annuity Man® is known as “America’s Annuity Agent®” and the top independent annuity agent in the United States, licensed in all 50 states. He is a firm believer that annuities should NOT be purchased for market growth and is focused on educating the consumer so that they can make an informed decision on their terms and on their time frame. Stan has published 7 books on the annuity topic and prides himself on being a consumer advocate for all things annuity.

========================
Video by Nate Woodbury
BeTheHeroStudios.com
http://YouTube.com/c/NateWoodbury

#StanTheAnnuityMan
#Annuity
#TheAnnuityMan
#Retirement

  • 0:00 Introduction to the video
  • 0:40 Who assumes the investment risk with a fixed annuity contract
  • 1:37 How life insurance companies are heavily regulated
  • 3:20 How buyers can test annuity products
  • 3:49 How annuities work
  • 4:40 How we sell annuities
  • 5:08 What happens after buying an annuity
  • 5:55 How most agents sell annuities
  • 6:44 How annuities are risk-free products
  • 8:07 Next steps & helpful resources

0:00
Who assumes the investment risk with a fixed annuity contract? Hi there,

0:05
I'm Stan the Annuity Man, if you can't tell from the shirt and the hat,

0:09
Stan the Annuity Man, America's annuity agent, licensed in all 50 states and Puerto Rico. Yes,

0:14
we do have a Spanish division. I don't speak Spanish, but I do have people in

0:17
my office in Las Vegas that they do. But this is a good question. What's the risk,

0:23
Stan? What's the risk of annuity you talking about here, Stan? You know, we're going to talk

0:28
about that. And who assumes that investment risk? You're gonna like the answer after this.

0:40
So, who assumes the investment risk? It's not you. That's if you can leave with one

0:46
answer, you can shut the video off and just send me an email at [email protected]. Say, "Hey,

0:50
let's get down to business. Let's start talking about it." Or go to my site and schedule

0:55
a call. But the life insurance company that issues annuities — let me say that again. Life insurance

1:01
companies issue annuities. There's many types: SPIAs, DIAs, QLACs, Income Riders, Index Annuities, MYGAs.

1:12
I don't sell variable annuities. I'm not in the RILA space and will never be. So RILA is

1:22
a registered index-linked annuities. My saying all the time is, if you want to buy growth, then buy

1:27
growth. You know, you don't need an annuity to do that. And if you buy an annuity to do that,

1:32
you're going to find out you should have not bought the annuity. You should have just stayed

1:34
in the markets. But life insurance companies take your money in. They don't do crazy things with it.

1:41
Well, they buying Bitcoin with it, son. What are they doing here? Buying the crypto?

1:46
No. The life insurance business, in addition to being the biggest lobby on the hill in D.C.—

1:54
I always say, you know, they're the NRA without the guns because they don't need the guns because

1:59
they have the money. Okay? They are highly regulated. One of the reasons I really like this

2:05
space and been in it for a long, long time — and actually left the big brokerage firms, the last

2:11
one I was at, I was at Morgan Stanley and I was at UBS — left to do this, to become the annuity man,

2:16
is because this space is very regulated and pro-consumer. Okay? Couple things. The

2:24
National Association of Insurance Commissioners, NAIC — NAIC.com, I think is their site — they oversee

2:32
all the fixed annuities. The registered index-linked annuities and variable annuities,

2:36
those are securities. That's SEC stuff. But for the fixed annuities, it's regulated at the state

2:41
level. And then there's a board over that. They do a fantastic job. You know, they make sure there's

2:48
regulations on what insurance companies can invest in. They can't be crazy. They can't be rolling the

2:54
dice overhand with a running start. Okay? They're not allowed to do that. If they're human beings — if

3:01
they were allowed to do that, they probably would, but they're not. Okay? Now, for lifetime income,

3:06
we're only looking at A+ or better carriers. Let me just tell you right here, if it's A+ or better,

3:12
you don't need a sweater. And what that means in southern speak is it's going to be okay. You don't

3:17
have to worry a second about it. Now, couple things about the life insurance industry that

3:23
issues annuities and the NAIC, National Association of Insurance Commissioners. Each state has a state

3:28
guarantee fund. You can actually buy the annuity and test-drive it and then get your

3:34
money back within a certain time period within each state if you don't want it — for any — you don't

3:38
have to give a reason. It's the only financial product that really you can test-drive. I think

3:43
that is fantastic. But bottom line is you're not assuming any of the risk. In fact, annuities solve

3:52
for four things: principal protection, income for life, legacy, long-term care. They're not

3:56
growth products. They're not market products. They're not Bitcoin. They're not Crypto. They are

4:00
transfer-of-risk. So the question is, who assumes the risk? You're transferring the risk. You're

4:07
transferring all of the risk to the life insurance companies. And that would include the investment

4:11
risk, them taking your money, making sure it's there to pay the claim, the guarantee. And you're

4:16
also — for lifetime income — you're transferring the risk to solve for longevity, or longevity risk,

4:22
which means they're going to pay you as long as you're breathing and on a respirator. Okay? So

4:29
I think that's the best part about annuities, if they are presented properly and purchased properly

4:37
and within proportion. Okay? And you need to go to my site at theannuityman.com. You can run quotes,

4:42
download my owner's manuals, schedule a call with my team, who are licensed in all 50 states but not

4:48
on commission. They're not hammers looking for nails. They're actually listening to you. Their

4:52
bonuses, which is discretion of muah, it's based upon client satisfaction and how the process

4:58
goes. You know, we listen to all calls, so we're making sure that they're saying the

5:04
right thing and doing the right thing. But from a risk standpoint, once you decide on an annuity

5:10
strategy, after answering the two questions we always ask — number one, what do you want the money

5:15
to contractually do? And number two, when do you want those contractual guarantees to start? — after

5:20
you answer those and we determine an annuity strategy could, might fit for your situation,

5:26
once you decide on that, lock that in and we take you through the process. And then the

5:30
money's at the carrier, you've transferred the risk. You've transferred the investment

5:34
risk. You've transferred — if it's for lifetime income — longevity risk. You've transferred — if

5:39
it's for principal protection — principal protection risk. Okay? Just think of it

5:45
like that. These are transfer-of-risk products. When you're in the market, you're shouldering it,

5:50
and you're shouldering that risk, and you're going to get rewarded if it goes

5:53
up — and you should. But these annuities should be purchased and considered as non-correlated assets,

6:03
meaning not attached to the markets in any way. Now, I just blew up most of the annuity agents

6:09
out there trying to sell this stuff because they're trying to sell index annuities and

6:12
RILAs and variables and all that stuff for hopes and dreams and unicorns chasing the butterflies.

6:18
Have at it, man. But that's not why they're here. That's not why they were put on the planet. These

6:22
people trying to put a square peg into a round hole just to create revenue. Okay? Now, as George

6:27
Costanza always says, if you believe it's the truth, it's not a lie. I'm assuming these people

6:31
that are selling these growth — quote-unquote growth potential products — believe it. But the reality and

6:39
the stats show otherwise. Okay? So transferring risk — investment risk — who assumes the risk? Bottom

6:49
line, it's not you. You're transferring the risk to the life insurance company that issues the

6:54
annuity that you choose for whatever you're trying to solve for. Remember: principal protection,

6:59
income for life, legacy, and long-term care. So, if placed properly, annuities are risk-free

7:07
products because you have the company that's backing it up. You've got state guarantee

7:12
funds in place. If you're A+ or better, you don't need a sweater. And the annuity industry itself,

7:17
which I call the annuity mafia, they make sure that some idiot running a company is not going

7:23
to do something stupid and ruin the golden goose. And the golden goose in the annuity industry is

7:28
the word confidence. When you're transferring the risk, you have confidence that they're going to

7:33
back that up, that they're going to assume that risk. And I'm going to tell you, they are. I've

7:37
been doing this for a long, long time. Top agent in the country. I've seen a lot. I've seen a lot.

7:42
But what I've seen is that the consumer is at the forefront of the annuity industry. Maybe not a

7:50
lot of agents — some agents. Every industry has bad apples, right? But the annuity industry puts that

7:56
client at the forefront from the standpoint of protecting you. And you need to know that.

8:00
From a risk standpoint, you need to know that, especially in these chaotic times that we're

8:05
living in. Check the date. Do me a favor before I leave. Above my head, you're going to see a

8:11
box with a counting tick-down clock. And I did a video on why we focus on contractual guarantees.

8:18
I'm the pioneer of contractual guarantees only. I started it a long time ago. It didn't make any

8:23
sense to me why people weren't just focusing on that. So that's what we're focused on. People,

8:27
why the hell y'all get so big? That's all we did. Okay? We just sell contractual guarantees.

8:32
We represent all carriers. We're licensed in all 50 states and Puerto Rico. And we just tell

8:37
the truth. My grandfather said, "If you tell the truth, you don't have to remember anything." So,

8:40
watch that video, hit the subscribe button, you can shoot me an email. I'll actually answer it.

8:45
[email protected]. [email protected]. And I hope to speak with you soon. See you next time.

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