What Percentage Of Income Should Go To Retirement?

February 25, 2026
8 min
What Percentage Of Income Should Go To Retirement?
The Annuity Man®
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How much of your income should really go toward retirement? In this video, I break down how to calculate your own percentage, how retirement is fully customizable to your lifestyle, and how to evaluate what you already have before deciding if annuities belong in the mix at all. I’ll also explain how to avoid shiny upfront-bonus traps and how to use the least amount of money to solve for guaranteed income you can’t outlive.

▶️ WATCH NEXT: https://youtu.be/a1vZ8bl6Zv0

Watch and Enjoy!
Stan The Annuity Man

Key Moments in this Episode
========================
00:00 Introduction to the video
01:01 Recommended retirement income percentage
02:24 Common annuities that people already own
03:37 Calculating your current income portfolio
04:12 Understanding annuities & different ways to structure it
05:13 Important advice when buying annuities
07:09 Next steps and helpful resources

What To Watch Next:
========================
https://youtu.be/a1vZ8bl6Zv0

Resources
========================
📞 Book a Free 30-minute Call with The Annuity Man Team:
https://www.stantheannuityman.com/book-a-call

📘 Get Your FREE Annuity Owner’s Manual:
https://www.stantheannuityman.com/get-smarter/annuity-books

🔢 Use Our FREE Annuity Calculators + Live Rate Feeds:
https://www.stantheannuityman.com/annuity-calculators

🎧 Listen to the Fun With Annuities Podcast:
https://youtube.com/@funwithannuities

Learn More About Stan The Annuity Man
========================
Stan The Annuity Man® is known as “America’s Annuity Agent®” and the top independent annuity agent in the United States, licensed in all 50 states. He is a firm believer that annuities should NOT be purchased for market growth and is focused on educating the consumer so that they can make an informed decision on their terms and on their time frame. Stan has published 7 books on the annuity topic and prides himself on being a consumer advocate for all things annuity.

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Video by Nate Woodbury
BeTheHeroStudios.com
http://YouTube.com/c/NateWoodbury

#StanTheAnnuityMan
#Annuity
#TheAnnuityMan
#Retirement

  • 0:00 Introduction to the video
  • 1:01 Recommended retirement income percentage
  • 2:24 Common annuities that people already own
  • 3:37 Calculating your current income portfolio
  • 4:12 Understanding annuities & different ways to structure it
  • 5:13 Important advice when buying annuities
  • 7:09 Next steps and helpful resources

0:00
What percentage of income should go to retirement? Very good question. My name is Stan the Annuity

0:04
Man, America’s annuity agent, licensed in all 50 states. I’m actually the pioneer of contractual

0:10
guarantees only. Also, Stan knows. You’re saying, “That’s arrogant. How’d you get Nike to put that

0:15
one together for you, Stan?” Well, a lot of you older people out there might remember a

0:18
guy named Bo Jackson that played for Auburn and then played in the pros. And then Nike did this

0:22
thing called Bo Knows. A lot of the young people, when they see me on this t-shirt,

0:25
they’re like, “What are you talking about?” Just Google it. Bo Knows. So

0:31
I called up Nike, said, “Hey, hook me up with a t-shirt, Stan knows, and put this on the back.

0:36
Annuity man number one." They did that, and I think someone got fired. But I got the t-shirt.

0:42
I got the t-shirt to prove it. Nike. So what percent of retirement income goes, what’s the

0:49
right percentage? How do I figure that out? Stan the Annuity Man. I’m going to tell you after this.

1:00
Alright, so, what percentage of income or what percentage of my portfolio, Stan the annuity man,

1:06
should go to retirement? There’s no blanket answer. And anyone out there going,

1:10
you should put 53.4% of your... That’s crazy. Okay. Retirement chapter 2. Chapter 2 is what I call

1:18
it. Chapter 2 is all about you. It’s customizable. So, in the annuity industry, and I think I’m the

1:25
only one following this rule put together by the National Association of Insurance Commissioners,

1:30
very good group of people. Haven’t been invited to their Christmas party yet, but I’m looking forward

1:34
to that invite this year. But what they say is you should not put more than 50% of your investable

1:43
assets into annuities. That doesn’t mean you put... Well, heck, I guess I got to put 50% in there,

1:49
Stan. No, that’s not it, Chester. They’re saying up to 50%. Investable assets means not your

1:56
house, not your car, and not that Flying V guitar. Okay? None of that. It’s investable assets. Now,

2:03
are there exceptions that we can go above that? Yes, but you got to get the grand poobah,

2:07
the Stan poobah, as they say, involved to push that through. And I’ll say, “Hey, you know,

2:12
I talked to this dude, and it’s right. It’s good. I put my license on the life of this

2:16
guy.” And that’s how it happens. Okay? And they’ll say, “Really, Stan?” “Yes, really,

2:20
if you’re going to go past the 50.” But hopefully, you don’t have to. What I’d rather you do is add

2:25
up all that you have in your income portfolio currently, the annuities you already own. Let

2:31
me remind you, those that you already own. You’re going, “There’s no way. I’m the savviest investor

2:37
on the planet. There is absolutely no way I would own an annuity.” Okay. Okay. Social Security is

2:43
an annuity. It’s the best inflation annuity on the planet because it’s not actuarial. It’s political.

2:49
You can quote me on that. Okay? Meaning they want your vote. That’s your first annuity. Pay as long

2:53
as you’re breathing. Your second annuity is the RMDs, Required Minimum Distributions from your

2:58
IRAs. Please don’t argue with... I know. Stop. Stop yelling. Stop throwing. I’m right. What are

3:05
RMDs, Stan? You know what they are. IRS tapping you on the shoulder going, who? what? IRS. Okay.

3:13
They’re saying, “Hey, you’ve been deferring all this time." I don’t care this IRS talking about.

3:19
I don’t care we’re the IRS. We want you to take money out so we can tax it. That’s an annuity

3:24
happens every single year. The third annuity that you might own, if you’re so fortunate, work

3:28
for the government, state, a good labor union, whatever, or one of the 9% of the companies that

3:33
offer it, is a pension. That’s an annuity payment as well. So, you have to add up all of that.

3:39
Add the dividend stocks that your grandpappy in Midland bought, you know, Exxon, Texaco, and all

3:45
that stuff that’s paying dividends. Add all that up and then see if that income floor amount is

3:51
enough. If it’s not enough, then that’s when you call me or you go to my site at theannuityman.com.

3:57
You can schedule a free consultation, keyword free, underline it. You can run quotes to your

4:01
heart’s content. As many quotes as you want for SPIAs, DIAs, QLACs, Income Riders, all of the income

4:06
products that are available out there. We quote in all carriers. You can look at our fixed rate

4:10
MYGA fee as well. But the bottom line, you can get yourself educated in addition to this video and

4:15
all the other thousands of videos that I’ve done. Because annuities are commodity products. There’s

4:19
no urgency to buy an annuity. The urgency is for you to understand them and get rid of all

4:24
of those things that you thought they were like, I ain’t buying annuity, Stan, because if I die,

4:28
money goes poof and they keep it. That’s one of about 45 ways to structure it. 99.9999999999999%

4:36
of people structure it so that the annuity company pays for life, but when you die,

4:40
whatever’s left goes to the list of beneficiaries, and the evil annuity company doesn’t keep a penny,

4:44
okay? We can structure it that way. We can also structure it so that if you don’t want your

4:48
beneficiaries to get the lump sum, okay, then we can structure they’re going to get payments until

4:53
the money’s exhausted. That’s called lovingly handcuffing your beneficiaries. You can do that.

4:58
I have two daughters, 29 and 27. Love them to death, but they think of money as fun coupons,

5:04
and I agree with that. They are fun coupons. Only problem is they’re my fun coupons. So

5:10
in that case, I’m going to lovingly handcuff them. But the initial question was, what’s the

5:14
percentage? The insurance industry says please don’t put more than 50% in annuities. Please,

5:19
please, please, please, please, please, please, please. And I’m saying, if you have to do that,

5:22
if there’s some situation I got to go to bat for you, I will. But the key with annuities is you use

5:28
the least amount of money to solve for the contractual guaranteed goal. Not a hypothetical,

5:34
not a theoretical, not upfront bonus candy for the stupid. Okay? Because there’s not a person

5:39
that annuity company wakes up in the morning goes, “What a great day. I really think as the CEO

5:47
of XYZ annuity company that I feel like giving money away." I mean, literally giving money

5:52
from our coffers to the public because we at XYZ annuity company, we’re philanthropists like that.

5:58
We care. There’s not a person running an annuity company that says anything close to that. Upfront

6:03
bonuses candy for the stupid. Remember that. Just part of the overall contractual guarantee. So when

6:08
we quote Income Riders, which are attached to these upfront bonus stuff, okay. We’re

6:14
quoting those two. And this is interesting fact. Most of the time those upfront bonuses,

6:20
20% upfront bonus, 25% upfront bonus, 35% upfront bonus, those products aren’t the highest

6:26
contractual guarantees. No, Stan, you’re telling me that that’s kind of fraudulent, a little bit

6:33
like a tease. Mhmm. That’s what I’m telling you. If it sounds too good to be true, it is every single

6:38
time with annuities, no exceptions. Period. So, someone comes up and say, “I got this annuity,

6:44
son. 25% upfront bonus market upside with no downside free long-term care.” Just get

6:49
up and walk out or finish the food that they’re serving you. That filet mignon you’re getting,

6:54
that’s filet mignon for people in North Carolina. Filet mignon, finish it, medium rare by the way,

6:58
and then walk out. I say swallow the food, not the sales pitch. Always buy annuities

7:04
for what they will do, not what they might do. The contractual guarantees of the policy. So go to my

7:09
site, theannuityman.com. Run quotes to your heart’s content. Watch the videos. I’ve done thousands of

7:14
these. I’m going to continue to do them as long as Big C and Dr. V are behind the camera. Smart guys.

7:19
They make me look pretty. I know you’re saying you should see me, you know, when the lights aren’t

7:23
off. It’s chew your arm off time. I’m telling you right now, you know what I’m talking

7:27
about. But I would encourage you to schedule calls my team. They’re going to listen to you.

7:32
2:1 ratio, ears to mouth, and they’re going to tell you if you don’t need one. They’re going to

7:36
tell you if you’re thinking about putting too much money in one. Remember, IRA, non-IRA, Roth IRA,

7:40
it doesn’t matter. Annuities work if you’re buying them for the contractual guarantees. One

7:45
last thing. Do me a favor. I’m magically pointing above my head. I’m not pointing to the brain,

7:50
which I should, but I’m pointing right above that. And you should click that video because that video

7:55
explains our process like at the Annuity Man. What sets us apart? The fact that everybody in the

8:00
building is licensed in all 50 states, but not on commission. They’re not hammers looking for nails.

8:05
They’re not incentivized. The way they get a bonus at the end of the year is if clients are happy.

8:10
That’s it. Unique in the selling world. And all of our agents are under one roof. All of our

8:18
policy delivery teams under one roof. So, click that, take a look at that, and I’ll see you next time.

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