What Is The Participation Rate In An Indexed Annuity?

March 10, 2026
7 min
What Is The Participation Rate In An Indexed Annuity?
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If someone is pitching you an indexed annuity and mentions participation rates, you'll want to stop and watch this video first. I explain what the participation rate in an indexed annuity actually means and how it fits into the bigger picture of how these products work. I also explain how most agents are misleading buyers with different terms and too-good-to-be-true offers so that you can be aware of what you're really signing up for before buying anything.

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Stan The Annuity Man

Key Moments in this Episode
========================
00:00 Introduction to the video
00:29 Understanding indexed annuities
01:07 Participation rate in indexed annuities
01:34 Truth about indexed annuities
02:37 How participation rates can limit growth
03:10 What most agents don't tell buyers
04:15 How indexed annuities are sold misleadingly
05:06 Truth about bonuses in annuities
05:58 Helpful resources about annuities
06:25 The problem with most indexed annuities
07:30 Next steps & helpful resources

What To Watch Next:
========================
https://youtu.be/a1vZ8bl6Zv0

Resources
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Learn More About Stan The Annuity Man
========================
Stan The Annuity Man® is known as “America’s Annuity Agent®” and the top independent annuity agent in the United States, licensed in all 50 states. He is a firm believer that annuities should NOT be purchased for market growth and is focused on educating the consumer so that they can make an informed decision on their terms and on their time frame. Stan has published 7 books on the annuity topic and prides himself on being a consumer advocate for all things annuity.

========================
Video by Nate Woodbury
BeTheHeroStudios.com
http://YouTube.com/c/NateWoodbury

#StanTheAnnuityMan
#Annuity
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  • 0:00 Introduction to the video
  • 0:29 Understanding indexed annuities
  • 1:07 Participation rate in indexed annuities
  • 1:34 Truth about indexed annuities
  • 2:37 How participation rates can limit growth
  • 3:10 What most agents don't tell buyers
  • 4:15 How indexed annuities are sold misleadingly
  • 5:06 Truth about bonuses in annuities
  • 5:58 Helpful resources about annuities
  • 6:25 The problem with most indexed annuities
  • 7:30 Next steps & helpful resources

0:00
What is the participation rate on an indexed annuity?

0:04
Hi there, my name is Stan the Annuity Man, America's annuity agent, licensed in all 50

0:08
states, top agent in the country. Written a book on indexed annuities that I would love

0:13
to point you to. You can download it for free. But we're going to get into really

0:17
just a little bit more about indexed annuities than just the participation rate after this.

0:29
So, if you're watching this video, someone's probably trying to sell you an indexed

0:32
annuity. And everybody you've ever run into in the financial business, for whatever reason, they're

0:36
now trying to sell you an indexed annuity. Why is everyone trying to sell you an indexed annuity?

0:40
All I can tell you as the annuity man, the top independent agent in the country, is it's not

0:45
because it's the best product on the planet. Not a bad product. It was put on the planet in 1995

0:50
to compete with CD returns, not market returns. It is not a market product. It is not a security. It

0:55
does not require a securities license to sell. It requires a state life insurance license to sell.

1:01
So right there, you need to kind of understand this product is not for market returns. Okay.

1:07
So, when we talk about participation rate, index annuities have a few levers that limit

1:13
the growth or limit the upside: participation rate, there's a cap, there's a spread. I've

1:19
done videos on this. I'm going to encourage you to go and take a look at those. Also,

1:23
at my site, theannuityman.com, I've written an indexed annuity owner's manual that you can

1:28
download for free. And it is a treasure trove of facts — and the facts that you're not going to hear.

1:34
Now, in 1995, when index annuities were put on the planet to compete with CDs, really since

1:39
that time, that's what they've done. Historical returns since 1995 — one of the biggest bull markets

1:44
of all time at the time of this taping, look at the date — they just have not performed as they are

1:49
pitched to perform. Now, there's some people out there that tell the truth about index annuities,

1:53
but most of the calls that we get are something to this effect: “Hey, Stan, this guy said I could

1:59
get a 20 or 25% upfront bonus. He said I could get market returns with principal

2:04
protection,” and then they'll add something like, “and free long-term care,” whatever.

2:08
But let's talk about the market returns with principal protection. The principal

2:12
protection part's absolutely true. It's a principal protection product. But the

2:17
market returns part really is not true at all historically, just based on facts. Okay.

2:23
Now, we sell index annuities only when someone needs income for later,

2:27
and that income rider has to be attached. So, we're only focused on the income rider as a

2:32
contractual guarantee. We're not looking at the caps and the spreads and the participation rates.

2:37
Now, caps and spreads and participation rates — just understand that those are limiting levers to the

2:43
growth that's being promised. And with most index annuities — and I'm trying to keep it out

2:48
of the weeds here — most index annuities, the companies can change those rules on how those

2:53
caps and spreads and participation rates — those percentages are — when you renew. And typically,

2:58
it's annually. There are some index annuities that are longer than that — two years, three years, four

3:03
years — but most of them are one year in length. So, from point to point, you know, you get to

3:08
lock in the gain. But just understand, here's something agents typically never tell.

3:13
If the S&P 500 is the index of choice within your index annuity, that does not include dividends.

3:19
And you say, “Well, wait a minute, Stan. Why is that important?” Because over 50% of the

3:23
returns of the S&P 500 are dividend-based. So if you're not including the dividends,

3:28
and you can only lock it in one day per year — the other 364 you can't do anything — your

3:33
level of expectation of returns has to be in line with reality.

3:37
Now, I know what you've been sold. You've been shown: “Hey, Mr. Jones, if you'd have owned it

3:41
10 years ago, look what you would have made. Hey, Mr. Jones, here's our back-tested numbers. Here's

3:46
the unicorns chasing the butterflies.” All I can say is just don't fall for that. You know,

3:51
the first rate that you get with an index annuity might be good. Years two, three,

3:56
four, five might not. But never buy it for market growth. Buy it for principal protection,

4:00
or buy it for an income rider that's going to provide lifetime income.

4:04
And if you're going to buy that,

4:05
if the reason you're buying the index annuity is for income in the future,

4:09
then shop all income riders for the highest contractual guarantee. That's a commodity product.

4:14
So, once again, I mean, I hate to kind of poo-poo this whole index annuity thing,

4:18
but the way it's being sold out there is horrific. It's been horrific for

4:22
a decade. And some people just sell index annuities. It'd be like some agents — that's

4:26
all they sell. It would be like a doctor where they only prescribe one medication.

4:30
There's many types of annuities, okay? Index annuities are not a one-size-fits-all product.

4:35
It's not a market product. It's a principal protection CD product. That's what it is,

4:40
and that's what it was designed for. That's not how it's sold.

4:43
So, if anyone's talking markets, stock market, growth of a stock market,

4:48
potential growth of a stock market with index annuities, and then they throw in

4:52
a participation rate or a cap or a spread, it's garbage. I hate to say that. You know,

5:01
if you bought it for CD returns, great, super. If you bought it for principal protection,

5:05
great, super. Don't ever buy it for a bonus. Bonus is candy for the stupid.

5:09
There's not an annuity CEO that wakes up in the morning and says, “You know what?

5:12
I want to give money away today.” It doesn't happen. There are 100 pennies in the dollar.

5:17
And typically, that upfront bonus that sounds so juicy goes to the income account, which is

5:21
a phantom account anyway. You can't cash it in, can't pull out any interest, you can't transfer

5:25
it. It is only and solely there to calculate your first income payment. And that's okay.

5:31
But just because it's a high upfront bonus doesn't mean that it's going to be the highest

5:35
contractual payment. In fact, what we found over the decades is that the bonuses don't

5:40
equate into the highest payment. So when you go to our site and you do income rider quotes,

5:45
we're factoring in all the ones with bonuses, all the ones without bonus. It doesn't matter to us.

5:49
It's just part of the contractual guarantee. And then all you should care about is the number. What

5:53
is that contractual number? Whether it's on your life or you and your spouse's life, etc.

5:58
So, once again, if you really want to get in the weeds and learn what a cap and a spread,

6:01
a participation rate is, download my book at my site, theannuityman.com. That's a free download,

6:07
70–80 pages, and I get in it. I explain it. If you want to geek out and figure it out, that's fine.

6:14
If you're at my YouTube channel, if you go to my YouTube channel and go to the video section,

6:18
we've segmented the videos I've done on index annuities and caps

6:21
and spreads and participation rates, and we've done examples and all that stuff.

6:25
The problem is this: with most indexed annuities, the carriers can change those

6:31
participation rates, spreads, and caps at their discretion. So, in essence,

6:39
you might like the participation rate year one, but you signed a 10-year contract. So,

6:44
the question is, what's going to happen year 2 through 10? Only the carrier knows.

6:48
So, in essence, you're buying a one-year guarantee

6:50
on an index annuity with a 10-year surrender charge. Think about it.

6:54
If you have to buy from your brother-in-law that's selling the index annuity, then ask them,

6:57
“Do you not sell anything else, or is this just the best product ever?” And

7:00
if they say it's the best product ever, they're lying. It's a good product. It's

7:04
a CD product. It's a principal protection product. It's not a market growth product.

7:09
As long as you remember that from this video, then I've done my job. If you come away with this

7:13
going, “I don't believe it. I think I get market upside,” then go for it. Knock yourself out,

7:17
and then call me two years later and then apologize because I told you so. Okay?

7:22
Everybody that's bought an index annuity from us bought it because there's an income

7:25
rider attached. We never even talk about the accumulation side. Okay?

7:30
Do me a favor. Go to my site, download that book on indexed annuities, take a look at that,

7:34
schedule a call with us. We'll talk about it. If you want to talk to me, send me an email,

7:38
[email protected].

7:40
One last thing: above my head is a video that I'd like for you to click, and it explains the process

7:45
of how our paperwork process works if you want to become a client and how that works from start to

7:50
finish. Whether it's an IRA, non-IRA, Roth IRA, doesn't matter. I'm going to explain that to you.

7:55
So, hit that, and we'll see you next time.

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