What Is A Participation Rate In An Annuity?

July 4, 2026
10 min
What Is A Participation Rate In An Annuity?
The Annuity Man®
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What is a participation rate in an annuity? In this video, I explain what a participation rate really is in an indexed annuity, why it's just one of several limits on potential returns, and why indexed annuities were designed to deliver CD-type returns, not stock market growth. Learn how participation rates, caps, and spreads actually work, and why understanding the contract is far more important than believing the sales pitch.

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Stan The Annuity Man

Key Moments in this Episode
========================
00:00 Introduction to the Video
00:35 Understanding Participation Rates In Indexed Annuities
01:59 The Truth About Participation Rates & Indexed Annuities
03:19 Annuities For Principal Protection & Good Returns
04:09 What Annuities Solve For
04:52 How Participation Rates Are Used For Misleading Sales Pitches
05:50 How New Indices Are Frequently Made Up
06:30 How Indexed Annuities Don't Include Dividends
07:18 Important Advice For Buyers
08:28 How We Sell Indexed Annuities
09:15 Next Steps and Helpful Resources

What To Watch Next:
========================
https://youtu.be/ICxasbrh_XQ

Resources
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🎧 Listen to the Fun With Annuities Podcast:
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Learn More About Stan The Annuity Man
========================
Stan The Annuity Man® is known as “America’s Annuity Agent®” and the top independent annuity agent in the United States, licensed in all 50 states. He is a firm believer that annuities should NOT be purchased for market growth and is focused on educating the consumer so that they can make an informed decision on their terms and on their time frame. Stan has published 7 books on the annuity topic and prides himself on being a consumer advocate for all things annuity.

========================
Video by Nate Woodbury
BeTheHeroStudios.com
http://YouTube.com/c/NateWoodbury

#StanTheAnnuityMan
#Annuity
#TheAnnuityMan
#Retirement

  • 00:00 Introduction to the Video
  • 00:35 Understanding Participation Rates In Indexed Annuities
  • 01:59 The Truth About Participation Rates & Indexed Annuities
  • 03:19 Annuities For Principal Protection & Good Returns
  • 04:09 What Annuities Solve For
  • 04:52 How Participation Rates Are Used For Misleading Sales Pitches
  • 05:50 How New Indices Are Frequently Made Up
  • 06:30 How Indexed Annuities Don't Include Dividends
  • 07:18 Important Advice For Buyers
  • 08:28 How We Sell Indexed Annuities
  • 09:15 Next Steps and Helpful Resources

0:00
Hi there, Stan the Annuity Man,

0:01
America's annuity agent, licensed in all

0:03
50 states in Puerto Rico. Today's topic

0:05
is a weird one. What is a participation

0:09
rate in an annuity? I'm assuming the

0:11
question is about indexed annuities,

0:14
which is where a participation rate

0:16
index option can be found. Um, we're

0:20
going to talk about that. You're

0:21
probably not going to get the answer

0:22
that you're expecting, but it's going to

0:25
be the truth. So, I would advise you to

0:27
hang in there after this.

0:35
So participation rate in an annuity in

0:39
this case I think it's what you're

0:40
probably asking index annuity index

0:43
annuities were put on the planet in 1995

0:45
to compete with CD return since that

0:47
time in the biggest raging bull market

0:50
of all time it has produced CDT type

0:52
returns

0:54
not market returns not what you hear at

0:57
the expensive steak dinner seminar are

0:59
or some fraudulent pitched thing you see

1:02
on the internet. Market upside with no

1:04
downside. Market participation with

1:06
principal protection. 8 10 11 12 17.

1:10
Come on, man. Returns. Come on. It it's

1:13
it's not participation rate is one of

1:17
the limiting levers.

1:20
Cap, spreads, participation rates within

1:22
an indexed annuity.

1:25
It's a limiting part. Okay. Now, people

1:29
say, "What if it says 100% participation

1:32
rate?" Well, what what if it says that?

1:35
Well, remember with most index

1:37
annuities, you can only lock in the gain

1:39
one day per year. The other 364, you're

1:41
what I call an annuity unic

1:46
if you want to pull it up. That's what

1:48
you are. You can't do a darn thing.

1:50
Okay? some there are some longer term

1:52
index options that allow you to to lock

1:54
in during that longer term time period,

1:56
but boy are we getting down a rabbit

1:58
hole. Now, what I want to tell you is if

2:00
you're looking at participation rates,

2:02
you're looking at the wrong thing. If

2:04
you're looking for market growth

2:06
attached to a participation rate, you're

2:08
looking for the wrong thing. If you're

2:10
thinking that participation rate can

2:12
give you your cake and eat it too,

2:14
you're getting ready to sign the

2:16
paperwork and get taken for a ride. We

2:18
have no problem with index annuities. We

2:20
use them as a delivery system for the

2:22
income writer guarantee that's

2:23
contractual for future lifetime income.

2:25
That's how we use them. We don't use

2:27
them as a standalone. We just don't.

2:30
Why? Because the annuity companies can

2:32
typically typically and historically

2:34
change the rules at their discretion. So

2:38
you might have a really large

2:39
participation rate, okay, the first

2:42
year, second year is low. They get to

2:44
change that at their discretion.

2:47
It is not a market product. It is not a

2:49
security. It is not a replacement for

2:51
stocks, bonds, mutual funds. If you want

2:55
to get market growth, go get market

2:56
growth. I do not care what Johnny Apples

2:59
Seed agent showed you as non-g

3:01
guaranteed return scenarios.

3:04
Well, if you'd owned it 10 years ago,

3:05
you'd have gotten this. If you owned it,

3:07
you know, the the the participation then

3:10
was great. 10 years ago, come on.

3:14
Potential hypothetical theoretical

3:15
unicorns chasing the butterflies don't

3:17
pay the bills.

3:19
If you're looking for principal

3:20
protection and a good return that's

3:22
contractual, then do a multi-year

3:24
guarantee annuity. Migga, it's the

3:27
annuity industry's version of a CD.

3:30
Annuity industry put out two CD type

3:32
products. Indexed annuities in 1995 and

3:34
MAS forever. They've been here forever.

3:37
One's a CD product that has a guaranteed

3:40
interest rate return. Mas. The other is

3:43
a CD product without a guaranteed

3:45
return. Which one do you want? Listen,

3:48
if you're still in dream world and

3:51
upside world and let's hit a home run

3:54
world, then don't buy an annuity of any

3:57
type. That's including variables and

3:58
RIAS, which I don't sell and never will,

4:02
and index annuities, which I sell, but

4:04
not like you think I do. Attached income

4:07
writers attached for lifetime income.

4:09
What's the participation rate of an

4:12
annuity? If you're asking that question,

4:14
you're probably thinking market returns.

4:16
If you're thinking market returns, then

4:17
don't buy annuities. Annuities solve for

4:19
four things. The acronym that I came up

4:22
with that works and that is the truth is

4:25
pill. P stands for principal protection.

4:27
I stands for income for life. L stands

4:29
for legacy. The other L stands for

4:31
long-term care.

4:33
There's no G for growth. There's no M

4:35
for market. There's no B for Bitcoin.

4:39
There's no N for Nvidia.

4:43
Okay? You don't buy dreams

4:46
with annuities because you're going to

4:48
own the contractual realities.

4:52
So, participation rates are part of that

4:55
dream sales pitch. Caps and spreads,

4:58
upfront bonuses, which is candy for the

5:00
stupid

5:02
100 pennies in the dollar. There's not

5:03
an additional 20 cents over here for the

5:05
bonus. 100 pennies in the dollar player.

5:09
So, I know what you're you that that

5:11
jack wagon didn't even go into the

5:13
details of a participation rate. It's

5:16
because it's a waste of time.

5:19
If you're buying it for that, you're

5:20
buying the wrong product.

5:22
In fact, if you're buying it for that,

5:24
you shouldn't even buy be buying a

5:25
product. You should be buying the

5:27
markets

5:29
where you have unlimited upside.

5:33
Unlimited.

5:36
I know there's people, well, this one

5:37
says a 104% participation rate. That's

5:41
what he said right here, son. Again, one

5:43
day per year, get to lock it in. The

5:46
other three 364, you're an annuity unic.

5:49
I had a guy call me the other day and

5:52
with with index annuities, those in

5:55
indices indexes, okay? And I think

5:58
there's 50 to 60 they're using. You're

6:00
thinking, Stan, wait a minute. There's I

6:02
don't think there's that many indexes

6:04
out there. There's not. They make them

6:06
up out of thin air. Okay. So, my

6:08
favorite is they'll make up like the XYZ

6:12
duplicator index. You know, I've never

6:14
heard of that. Well, that's because it

6:16
hadn't existed until three months ago.

6:17
And then Johnny Apples Seed agent says,

6:19
"Well, if you owned it 10 years ago,

6:21
hey, wait a minute, Johnny. It's only

6:23
been on the planet for three months. How

6:24
do we do a 10 10 year back testing? How

6:26
do we do that? Should be illegal."

6:30
What I was saying is all of these

6:32
indexes, indices do not include

6:36
dividends. And you're saying, "Wait a

6:38
minute, Stan. What's what's that got to

6:40
do with the price of eggs in Texas?"

6:43
Well, I'll tell you what it has to do

6:44
with Ernie S&P 500. Over 50% of the

6:48
returns are dividendbased.

6:50
If you want S&P returns, go buy the S&P

6:52
500 at Vanguard. That nothing or

6:55
Fidelity or Schwab or whoever. I I don't

6:57
I don't have any skin in the game with

6:59
these people. The point is go buy the

7:00
S&P 500.

7:03
You don't need an index annuity to limit

7:05
your returns on the S&P 500. Well, I

7:07
could lose money on the S&P 500. Yeah,

7:09
but you also gain. If you if you're

7:11
thinking like that, then your portfolio

7:13
is not in proportion and allocated

7:16
properly.

7:17
If an index annuity is in your portfolio

7:20
for market growth, you've made a

7:22
mistake.

7:24
If an index annuity is in your portfolio

7:25
with the participation rate for CD type

7:29
returns that are not guaranteed, then

7:31
great. My question to you then is why

7:33
wouldn't you just buy the CD with a

7:34
guaranteed return? Stop hoping and

7:37
dreaming. Stop trying to thread the

7:39
needle. Stop trying to throw the dart at

7:42
it.

7:43
Stop trying to be smarter than your

7:45
neighbor because you're not. I had a guy

7:47
call me the other day and he goes,

7:48
"Stan, I need you to really, you know, I

7:51
watch your videos. I need you to really

7:52
explain this index annuity. It's new to

7:55
me. It's new to me, son. It sounds

7:57
great. I'm like, Fred, it's been around

7:59
since 1995. What rock have you been

8:02
under? Because if you go to into any

8:04
bank or any brokerage firm or eat at any

8:07
steakhouse, someone's going to try to

8:09
sell you indexed annuity. And there's

8:10
actually index annuity companies out

8:12
there now that are multi-level marketing

8:14
companies that sell index annuities.

8:18
Spoiler alert.

8:20
All annuity commissions are built in and

8:22
hidden from the client. Guess which

8:23
one's the highest.

8:26
Huh? Yeah. Don't make it bad. Don't make

8:29
it bad because we sell them for the

8:31
income writer guarantee as a delivery

8:33
system. Someone says, "Why do you do

8:35
that if you if you don't like them all

8:37
the all the time?" I'm like, "Because we

8:39
can't just buy an income writer as a

8:41
standalone product. It has to ride

8:44
on top of the policy." And with index

8:47
annuities, you can attach writers to to

8:49
RIA's um RIAS and variable annuities and

8:53
index annuities. And we've historically

8:54
found that indexed annuity income writer

8:57
guarantees are the highest contractual

9:00
because what I always say, A+ or the

9:03
number, A+ in the number, A+ in the

9:05
number, quote all carriers, A+ or better

9:08
or and the highest number. That's it.

9:10
Not or and A+ and the highest

9:13
contractual guaranteed number. So, I

9:15
would encourage you go to my site,

9:16
download the indexed annuity owners

9:19
manual. I go through all of this

9:21
participation rate cap spread crap that

9:25
you're wasting time on.

9:29
Okay, run quotes, watch the videos, etc.

9:32
And above my head spinning clock is

9:36
about a video I did called Why People

9:38
Still Hate Annuities. and why people

9:40
still hate annuities. A lot of it

9:42
revolves around this product's sales

9:44
pitch. It needs to be cleaned up. It

9:46
needs I'm not going to say regulated

9:48
because boy, that's scary. But it needs

9:50
to be cleaned up. I'm just going to tell

9:52
you if it sounds too good to be true, it

9:53
is every single time. If you nudge your

9:56
spouse at the at the steak dinner and

9:58
say, "That sounds fantastic. I cannot

10:00
believe that product exists." It

10:02
doesn't. You're getting ready to be the

10:04
sucker at the table. All right. Be

10:06
careful out there. Get in contact with

10:09
me, stand theanuityman.com. Let me tell

10:11
you the truth about this stuff so you

10:13
can make a good decision on your terms

10:16
and on your time frame. All right,

10:17
thanks for hanging in there with me. See

10:20
you next time.

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