Variable Annuity Suitability

June 29, 2026
10 min
Variable Annuity Suitability
The Annuity Man®
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Did you know an annuity company can reject your application if it determines the purchase isn't suitable for your financial situation? In this video, I explain how annuity suitability works for both variable and fixed annuities, how suitability reviews protect consumers from being overfunded, and why you should always review your completed application to ensure your financial information has been recorded accurately.

▶️ WATCH NEXT: https://youtu.be/ICxasbrh_XQ

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Stan The Annuity Man

Key Moments in this Episode
========================
00:00 Introduction to the video
00:37 General Rule When Buying Annuities
01:40 How We Look For Annuities
02:25 Evaluating Annuity Suitability
02:49 Annuity Suitability on the Brokerage Side
03:21 How Fixed Annuities Are Regulated
03:50 What Annuity Suitability Means
04:57 How Customer Information Is Protected
05:56 Importance of Knowing Customers As An Agent
06:44 How We Ask Questions From Annuity Companies
07:15 Important Advice Before Buying An Annuity
08:02 How Annuity Companies Can Reject Applications
08:50 How Annuity Suitability Protects Customers
09:44 Next Steps and Helpful Resources

What To Watch Next:
========================
https://youtu.be/ICxasbrh_XQ

Resources
========================
📞 Book a Free 30-minute Call with The Annuity Man Team:
https://www.stantheannuityman.com/book-a-call

📘 Get Your FREE Annuity Owner’s Manual:
https://www.stantheannuityman.com/get-smarter/annuity-books

🔢 Use Our FREE Annuity Calculators + Live Rate Feeds:
https://www.stantheannuityman.com/annuity-calculators

🎧 Listen to the Fun With Annuities Podcast:
https://youtube.com/@funwithannuities

Learn More About Stan The Annuity Man
========================
Stan The Annuity Man® is known as “America’s Annuity Agent®” and the top independent annuity agent in the United States, licensed in all 50 states. He is a firm believer that annuities should NOT be purchased for market growth and is focused on educating the consumer so that they can make an informed decision on their terms and on their time frame. Stan has published 7 books on the annuity topic and prides himself on being a consumer advocate for all things annuity.

========================
Video by Nate Woodbury
BeTheHeroStudios.com
http://YouTube.com/c/NateWoodbury

#StanTheAnnuityMan
#Annuity
#TheAnnuityMan
#Retirement

  • 0:00 Introduction to the video
  • 0:37 General Rule When Buying Annuities
  • 1:40 How We Look For Annuities
  • 2:25 Evaluating Annuity Suitability
  • 2:49 Annuity Suitability on the Brokerage Side
  • 3:21 How Fixed Annuities Are Regulated
  • 3:50 What Annuity Suitability Means
  • 4:57 How Customer Information Is Protected
  • 5:56 Importance of Knowing Customers As An Agent
  • 6:44 How We Ask Questions From Annuity Companies
  • 7:15 Important Advice Before Buying An Annuity
  • 8:02 How Annuity Companies Can Reject Applications
  • 8:50 How Annuity Suitability Protects Customers
  • 9:44 Next Steps and Helpful Resources

0:00
Hi there, Stan The Annuity Man, America's annuity agent,

0:03
licensed in all 50 states and Puerto Rico, founder of CGO: Contractual Guarantees Only.

0:07
We only look at what a policy will do, not what it might do.

0:11
Today's topic is about variable annuity suitability, but I'm going to cover

0:15
suitability in general for annuities and what you should do there. We're going to talk about that

0:22
weird little practice that is very important so you don't overfund annuities after this.

0:37
Alright, so, the first thing you probably need to know, especially if you're thinking

0:41
about working with a local agent and not us, I don't know why you'd do that,

0:44
unless you're your brother-in-law, and even then there's reason not to.

0:49
With annuities, the National Association of Insurance Commissioners,

0:53
which oversees the body of the states that issue annuities, etc. They recommends no more than 50%

1:01
of your investable assets in annuities. That does not include your house, property, cars,

1:12
guitars, and all that stuff. We're talking about investable assets, no more than 50%.

1:18
If you're one of those people out there that says, "Well, this dude sold me 80% of my money

1:22
or 100% of my money," then they committed fraud. That's fraudulent. They either did something on

1:29
your application to show more net worth, or they were not honorable in filling out the application.

1:35
If that's the case, it's a misdemeanor, and they could definitely lose their license.

1:39
But I always tell people with annuities there are eight different primary types of annuities,

1:45
and they solve for four things: principal protection, income for life, legacy,

1:48
and long-term care. When you're looking to solve for one of those situations,

1:53
we try to use the least amount of money to solve for that contractual goal.

1:58
I had a guy call me the other day. He said, "I'm thinking about putting a lot

2:01
of money in an immediate annuity, son. What can you do?"

2:04
Well, I can quote all carriers and find the best contractual guarantee,

2:07
A+ or better. But the bigger question Ernie, "How much money do you need?"

2:12
He goes, "Well, I kind of need about $2,500."

2:16
I said, "Okay, we reverse-engineer the quote for $2,500 using

2:21
the least amount of money to solve for that goal."

2:24
So, when it comes to annuity suitability, whether it's a variable annuity, registered index-linked

2:28
annuity, index annuity, MYGA, QLAC, SPIA, DIA, it doesn't matter, you have to be suitable from

2:36
the standpoint of the insurance company looking at your finances so that the annuity makes sense

2:42
for you. It's specifically solving a goal, and you're not putting too much money into an annuity.

2:48
Annuity suitability on the brokerage side, which is where I came from, Morgan Stanley,

2:53
Dean Witter, PaineWebber, UBS, those products are variable annuities and

2:58
registered index-linked annuities. Brokerage firms and banks sell those hopes-and-dreams

3:04
products because they're not guaranteed, and that's the reason we don't look at them.

3:08
There's a whole litany of suitability they go through from the standpoint of background

3:14
checks and things like that. There's a lot on the brokerage side. It's extensive.

3:18
If you have a brokerage account, you know that.

3:21
On the life insurance side, fixed annuities include index annuities, MYGAs, QLACs, SPIAs,

3:27
DIAs, etc. Those are regulated at the state level. The National Association

3:35
of Insurance Commissioners kind of oversees the whole thing. The SEC

3:39
and FINRA over here on the variable annuity and registered index-linked annuity side,

3:44
while your state's insurance commissioner oversees the fixed annuity side.

3:50
So suitability means: should you own it? Why are you trying to purchase

3:56
this? What goal is it going to solve? What's the proportion? What's the amount percentage

4:02
of your money are you putting into the annuity as supposed to the rest of your investable assets?

4:08
People say, "Well, Stan, can you get more than 50% of my

4:10
investable assets into an annuity if my situation's different?"

4:15
Yes, we can. There are unique situations on a daily basis that I personally get involved

4:20
with. I talk to the carriers and say, "This is what they're trying to do. It actually makes

4:25
sense. I'll put my license on the line for it because I believe it's suitable."

4:29
With my explanation and documentation,

4:31
the carrier either says yes or no. It's not always going to be yes.

4:37
Suitability is your best friend. Suitability makes sure that you're

4:43
not buying a product that's not going to do what the agent said it's going to do.

4:48
In the application, you have to say what your goals are. What are you trying to

4:52
solve for? What's the goal? You have to do all of that. That's suitability.

4:56
Now, the information that's provided to the annuity company is confidential. It's encrypted.

5:01
Nobody shares it, keeps it, or sells it. So don't go down the privacy rabbit hole and say, "Well,

5:06
I'd like an annuity, son, but you're not going to get my social. I haven't done that. I'm a patriot."

5:10
Well, then you're not going to buy an annuity. Okay?

5:14
Back in the day, with the Patriot Act, there was a lot of money laundering in the life insurance

5:21
and annuity space. Crypto kind of stolen that mantra. But before crypto, the life

5:33
insurance and annuity side was where a lot of the money-laundering shenanigans were happening.

5:40
So the Patriot Act was put in place to make sure there weren't those kinds of shenanigans.

5:44
Are there still shenanigans? I'm sure there are. But guess who's on the hook for that? The agent.

5:51
We have the responsibility to know our customer.

5:55
So, when we're talking about the title of this video, variable annuity suitability, let's

5:59
just talk about annuity suitability because suitability is suitability.

6:04
The agent is responsible to know their customer. We have to know the customer. There are some red

6:10
flags that a customer might say to me that require me to dig deeper. Where's the money

6:16
coming from? What's the source of that money? Why are you trying to do this? What's the goal of that money?

6:22
Suitability is very, very important.

6:24
As part of the process, if you went to our site, ran quotes, or talked to me and said,

6:29
"Okay, that's what I want to do," you're going to have to get on the phone with

6:32
my team. Everyone is licensed in every state, so they can legally speak to you.

6:37
By the way, if you're on the phone with someone, you need to ask them,

6:40
"Are you licensed in my state?" If they're not, they're breaking the law.

6:44
Everyone in my building is licensed in all 50 states. They can legally speak to you, and they're

6:49
going to ask suitability questions, not from us, but from the annuity company that you chose.

6:54
The questions are from the annuity company so that when we submit the application for the

7:02
annuity you want, and we've locked in the quote, the person at the carrier is going to review

7:08
your case from a suitability standpoint and either approve it or not approve it.

7:15
I would encourage you to ask for a copy of the application because that's where

7:22
the games are played. It's a misdemeanor. In some states, it's actually a felony.

7:28
It's kind of like filling out your mortgage application. If you fictitiously

7:31
put something on there, you can go to prison. I'm not sure it's that harsh in the annuity business,

7:35
but it should be because there are a lot of agents out there who will try to get more of

7:39
your money by altering your net worth or altering your investable assets. That's against the law.

7:47
So don't hesitate to ask for a copy of the application. It should reflect exactly what

7:55
you told the person taking the application. That's part of the suitability process.

8:03
A lot of times, these companies will come back and not approve it or say that's too

8:08
much money. The person typically gets mad, and I get on the phone with them and say,

8:12
"I'm very, very sorry, but it's in your best interest. They're looking out for you. They

8:17
don't want you to either overfund, or they're worried about your liquid

8:21
assets. They're worried about you living day to day if you're putting too much money in."

8:28
That doesn't happen with our group because we've trained our people on what to look

8:33
for. If someone says, "Well, I've got $2,000 in my checking account, and I'm

8:37
going to put this amount into the annuity," they're putting too much into the annuity.

8:40
But we get a lot of third-party cases where we reviewing, and we see some wild things.

8:47
So suitability is your friend. The questions that you have to

8:52
answer confidentially are good for you. It's a good thing.

8:58
Don't hesitate to provide that because you're getting filtered at our level, The Annuity

9:03
Man, and then you're getting filtered at the suitability level at the carrier you choose.

9:08
You have two levels looking out for your best interest, in essence acting like a fiduciary

9:14
without the plaque on the wall, putting your best interest ahead of everything.

9:20
So suitability, it's a good thing. It's part of the process in the annuity world.

9:26
How AI is going to change all of this? I don't know. We're looking

9:30
at some things that can maybe make the process go a little smoother for you.

9:35
But at the end of the day, right now, this day,

9:39
AI means "Actual Individuals" when you work with The Annuity Man.

9:43
So go to my site, theannuityman.com, run quotes, download the books, watch more videos,

9:48
see the live events, and sign up for the live events. I do one a month. You can email me, [email protected].

9:54
One last thing. Above my head is a spinning clock and a video that I did on "Why People

9:59
Still Hate Annuities?" I go through that, and I blame the people who deserve the blame, not

10:04
me, of course. I'm trying to edutain everyone out here on how annuities actually work.

10:10
There is a reason annuities have such a bad image. When people hear the word "annuities,"

10:14
they want to throw up. I blame the agents and advisors a lot of the time, but I also

10:20
blame the people who talk about annuities without knowing what they're talking about.

10:24
That's a fun video. You'll have a good time watching it. It's one you'll probably share

10:29
with your friends because I kind of go off, like I sometimes do.

10:32
Hey, I'm Stan The Annuity Man. Thanks for joining me.

10:35
We'll see you next time.

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