The Bell Doesn’t Ring at the Top or the Bottom: Fun With Annuities

August 4, 2026
9 min
The Bell Doesn’t Ring at the Top or the Bottom: Fun With Annuities
The Annuity Man®
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In this solo episode, Stan, The Annuity Man, explains why trying to “time” annuities is a losing game—and how focusing on simple, contractual guarantees can transform your retirement income. If you’ve ever wondered whether to wait for better rates or turn on your income now, this breakdown will challenge your assumptions and put lifestyle back at the center of your planning.

In this episode, The Annuity Man discussed:
- Why the “bell doesn’t ring” at the top or bottom in markets or annuities
- MYGAs and locking in fair contractual guarantees
- Lifetime income products and life expectancy math
- Social Security timing and the cost of waiting
- Retirement lifestyle phases: go go, slow go, and no go

Key Takeaways:
- Annuities should be purchased for what they are contractually guaranteed to do, not for hypothetical growth or back-tested projections.
- Trying to time interest rates or find a “sweet spot” for buying income products is futile because payouts are fundamentally driven by life expectancy math.
- Waiting for a higher future payment can backfire if you ignore all of the income you forgo in the meantime and the uncertainty of how long you’ll live.
- Retirement planning works best when you first define what you want your money to do and when you want it to start doing it, then use the least amount of capital to lock in those guarantees.
- The real purpose of lifetime income is to support your lifestyle—especially in the “go go” years so you can enjoy your own money instead of just preserving it for others.

"Annuities are simple; they're math, they're contractual." — Stan The Annuity Man

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FUN WITH ANNUITIES (r)

0:00
Welcome to Fun with Annuities. I'm your

0:01
host Stan the Annuity Man, America's

0:04
annuity agent, licensed in all 50 states

0:06
in Puerto Rico. The founder of CGO

0:08
contractual guarantees only, which means

0:10
that we only look at annuities for what

0:11
they will do, not what they might do.

0:14
Never buy an annuity for potential or

0:17
hypothetical or backtested growth

0:20
hopeful stuff because it never works

0:22
out. If you're going to do growth, stay

0:24
in the market, but you buy them for the

0:26
contractual guarantees.

0:28
Which leads us to the topic of today,

0:30
which is the bell doesn't ring at the

0:33
top or the bottom. And you probably have

0:34
heard that in kind of a stock people

0:37
talking about stocks, you know, you

0:39
can't time it, you can't build it and

0:40
ring at the top or the bottom. You know,

0:42
you can't ever sell at the top and you

0:44
can't ever buy at the bottom. And people

0:45
that say that they do are lying and you

0:47
know that.

0:49
So, we kind of understand what that

0:51
means in the stock market world. But the

0:54
bell doesn't ring at the top or the

0:55
bottom does apply in the annuity world

0:58
as well. Give an example, a couple

1:00
examples. First of all, like migas,

1:02
which are the annuity industry version

1:04
of a CD. I get calls all the time that,

1:07
well, you think this is a do you think

1:08
these rates are going up or down? Dude,

1:10
if I knew that, I'd be on a lejet

1:13
trading interest rate futures. I don't

1:15
know. Build it ring at the top of the

1:17
bottom. If you think the guarantee is

1:19
fair, the contractual guarantee is a

1:21
fair rate, then lock it in.

1:25
Talking to a guy the other day and he's

1:28
um helping his mom, you know, buy Migas,

1:33
not only for just her, but for legacy as

1:35
well. And I said, "Why don't you go long

1:37
on the yield curve because, you know,

1:39
she's going to get to an age where she

1:40
can't buy it because, you know, she ages

1:43
out." And he goes, "Well, what are the

1:45
rates?" And I told him, I'm not telling

1:46
you the rates because I don't want to

1:48
date myself because these these videos

1:50
get watched thousands of times over the

1:52
years, but it was a it was a fair what I

1:54
thought was a very fair rate.

1:57
I said, "You can get you can split it up

1:59
between five or six of them and it's at

2:01
this rate." And he goes, "Well, do you

2:03
think we could get more like if we wait

2:04
it?" I'm like, "Dude, you know, you

2:07
can't think like that. Got to lock in

2:09
guarantees that that fit your situation

2:12
that are fair and that are contractual

2:14
and move on.

2:17
[snorts]

2:17
Same thing applies with lifetime income

2:19
products. You know, SPDS, QLEX, income

2:21
writers, where you're buying a a

2:23
pension, and those are the four annuity

2:25
types that that create that pension type

2:27
income that you can never outlive.

2:30
I get this all the time. Well, you know,

2:32
what's the sweet spot to buy it? There

2:34
is no sweet spot. There is no arbitrage

2:36
moment. There is no timing. Lifetime

2:39
income is primarily based on your life

2:40
expectancy or if it's joint life

2:42
expecties.

2:43
At the time you take the payment, the

2:45
older you are, the higher the payment.

2:46
Well, really, is that it? Let's talk

2:48
about social security, the annuity that

2:49
you already own. The older you are when

2:52
you turn it on, the higher the payment.

2:54
Payment's higher when you're 70 as

2:55
compared to 65, right? Same thing with

2:59
annuity lifetime income streams.

3:03
Now, what I tell people, if you think

3:06
that's that's a fair guarantee based

3:08
upon your life expectancy, because we

3:10
shop all carriers for the highest

3:11
contractual guarantee, and for lifetime

3:13
income, it's A+ or better, and we we

3:14
choose the highest number. It's really

3:16
that simple.

3:18
If you think that's fair, then lock it

3:19
in.

3:21
And well, you know, this is the common

3:23
question. Well, what if I waited a

3:25
couple years? It's going to be higher.

3:26
How do you know that you're going to be

3:27
older? What if I turn it on sooner? It's

3:29
going to be lower. How do you know that

3:30
you're younger?

3:33
It's really that simple.

3:36
Bell doesn't ring either way. The bell

3:37
didn't ring at the top. Bell didn't ring

3:38
at the bottom. And I say this a lot to

3:42
my clients on the phone. You're not

3:44
going to beat the life insurance

3:45
company. You're just not. From the

3:48
standpoint of timing it, the way that

3:51
you want to beat them is that you turn

3:53
on the income stream and you live

3:55
forever and the account's at zero and

3:57
they're still paying. I bet you I have

4:00
75,000 clients that are at zero on the

4:04
account, but they're still getting paid.

4:05
I bet it's more than that. I'm just

4:06
taking a stab at it.

4:10
That's why I say there's no ROI until

4:12
you die. Up until then, it's a pure

4:14
transfer of risk for lifetime income.

4:16
Even if you're on a respirator, it's

4:17
going to pay. And a coma, it's going to

4:19
pay.

4:21
And I always tell people this, if you

4:23
look at it from the standpoint there's

4:24
the bell didn't ring at the top of the

4:25
bottom. Well, see, if I I was talking to

4:28
a gentleman today and his wife, this was

4:30
great. He was a pilot. She was an

4:32
accountant, you know, that's that's

4:35
tough because he's kind of like me. He's

4:37
the creative kind of out there guy and

4:40
she's like Miss Detail. I'm the same

4:41
way. I'm horrible guitar player, write

4:44
books, you under pin names and all kinds

4:46
of stuff. Yes, I do write books outside

4:48
the annuity industry, but you know, I'm

4:50
just a creative person, you know, and my

4:52
wife is the person that has to fix the

4:53
flapper and and and grill the stakes on

4:55
the on the grill because I I don't know

4:57
how to do that. But I was talking to

4:58
them

5:00
and he said, "Hey, um, we want the

5:03
income to start 18 months from now." I'm

5:06
like, "Okay, we can run those quotes. No

5:08
problem." She steps in and goes, "Stan,

5:11
give me a reason why we wouldn't turn it

5:12
on right now." I said, "There is no good

5:14
reason not to because you can enjoy the

5:16
money." [snorts] So, we're going to run

5:19
both quotes and I got a call with them

5:20
next week and we're going to go over

5:22
them. But she had a good question. Why

5:23
wouldn't we turn it on now? I tell

5:25
people that all the time. You know, the

5:27
Social Security thing drives me crazy.

5:29
Go, well, I'm going to wait to 70. Why?

5:32
Why? Well, I get a higher payment. Of

5:34
course, you're older and you might not

5:35
live long. Of course. Why not enjoy the

5:38
money now? As I say, fly first class or

5:41
your kids will.

5:44
You also, if you if you turn on the

5:46
income now and you compare it to when

5:49
you turn it on later, of course later is

5:51
going to be higher because you're going

5:52
to be older, but you got to factor in if

5:54
you wait, you got to factor in the

5:56
payments that you missed and how long

5:58
it's going to take for you to make that

5:59
up. Tell people that all the time. I,

6:02
you know, I have to ask from a from just

6:04
a being a good adviser standpoint. Hey,

6:06
um, have you turned your social security

6:08
on? No, I'm going wait till 70, but I'd

6:10
like to turn it on now at 65 or

6:12
whatever. I'm like, wait, have you run

6:13
the number? How long is it? If you took

6:16
the income now, which is 5 years, which

6:18
is 60 months of payments, how many years

6:21
would it take if you waited to 70 to

6:23
make up for those 60 months of payments

6:25
that you missed? Bell doesn't ring at

6:28
the top or the bottom.

6:31
Don't try to time it

6:34
with annuitities. And there's many

6:35
types, especially for lifetime income.

6:38
Enjoy the money now.

6:40
Remember, there's there's three phases

6:42
of retirement. Go- go, slowgo, and no

6:44
go. If you're in go- go, turn it on now.

6:47
Well, it's it's not going to be as high

6:48
as it was if it was old. Of course,

6:50
because you're older.

6:52
This isn't rocket science. This is about

6:54
lifestyle.

6:57
This is about finally taking care of

6:59
yourself and not everybody else. This is

7:01
about you turning on the income for you

7:04
to buy things, for you, for you to

7:06
travel, for you to buy clothes, for you

7:08
to eat out, for you to live well.

7:12
Been taking care of people your whole

7:14
life. A lot of you. Well, maybe it's

7:18
time to take care of you. Maybe it's

7:19
time to turn on the income stream now.

7:21
Maybe it's time to figure out the income

7:23
that you need. Now, I always tell

7:26
people, let's try to use the least

7:28
amount of money to solve for the

7:29
contractual goals that you're trying to

7:31
solve for. And I ask two questions. What

7:32
do you want the money to contractually

7:33
do? And when do you want those

7:34
contractual guarantees to start? But if

7:36
you said income and let's start now, I'm

7:38
going to say, well, how much income do

7:39
you need? Well, right now, we need an

7:41
additional 2,000. Okay, let's reverse

7:42
engineer the quote to solve for that

7:45
$2,000 amount contractually using the

7:47
least amount of money with an A+

7:49
carrier.

7:52
Well, Stan, wouldn't it be higher if I

7:53
waited? Yes. you're older.

7:59
My goal in life is to make this simple.

8:01
Annuities are simple. They're math.

8:05
They're contractual.

8:08
But the bell doesn't ring at the top or

8:09
the bottom in the stock market. The bell

8:11
doesn't ring at the top or the bottom in

8:13
the annuity world as well

8:17
when you're buying contractual

8:18
guarantees, especially if you're doing

8:20
principal protection or if you're doing

8:22
lifetime income. But especially with

8:24
lifetime income, you can't time it. You

8:26
can't beat the annuity companies.

8:28
There's no sweet spot. There's no

8:29
arbitrage. You can't run a quote and go,

8:32
"Well, I got them." No, no, no, no, no.

8:35
It's life expectancy based. That's what

8:38
it is.

8:40
I would encourage you go to my site, run

8:42
the quotes yourself 247 365. It's free.

8:46
Download my owner's manuals, six of them

8:49
free.

8:51
Watch these videos. cuz I've done I

8:52
think 2,000. I'm doing one every day

8:54
until I drop dead. I'm not kidding. I'm

8:57
I've done for this year. I've done one a

9:00
day and I'm going to continue to do one

9:02
a day

9:04
to try to educate you, to try to hit a

9:06
nerve, to try to get through to you, to

9:07
try to inform you on how to use these

9:10
products properly. And hopefully you

9:12
choose us. We'd love to have you as a

9:14
client. Got the biggest company out

9:16
here, direct to consumer, all under one

9:18
roof. no remote people working for us.

9:21
Everybody's under the same roof.

9:24
Just remember that the bell don't ring

9:26
at the top of the bottom of the markets.

9:28
It doesn't it does not ring at the top

9:31
of the bottom with annuities. You just

9:33
have to find the contractual guarantee

9:34
that fits your situation and is fair.

9:37
Lock it in and go live your life. All

9:41
right. My name is Stan the Annuity Man.

9:43
That's fun with annuities.

9:46
See you next

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