The 2 Hidden Details of Income Riders: Shootin’ It Straight With Stan

November 1, 2026
•
11 min
The 2 Hidden Details of Income Riders: Shootin’ It Straight With Stan
The Annuity Man®
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A big bonus can sound appealing—but does it mean a stronger lifetime income guarantee? This episode focuses on the two details Stan says matter most when comparing income riders: the age income starts and the payout rate.

In this episode, The Annuity Man discussed:
- Income riders and lifetime income
- Starting age and payout rates
- Upfront bonuses and marketing claims
- Comparing carriers and illustrations
- Contractual guarantees versus adjustable index rules

Key Takeaways:
- Compare income riders by the contractual lifetime income guarantee, not by bonus size or product branding.
- The age when income begins can materially affect the guarantee.
- The payout rate is a key comparison point, even though it may receive less attention than bonuses.
- Comparing multiple carriers can reveal differences in how they price clients in different age ranges.
- Separate the income rider’s contractual guarantee from features of the underlying indexed annuity that the speaker says may be adjustable.

"Life insurance companies issue annuities. Annuities are policies. Policies are contracts." — Stan The Annuity Man

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Stan The Annuity Man

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0:00
Welcome to shooting it straight with

0:01
Stan. I'm your host Stan the annuity

0:02
man. America's annuity agent licensed in

0:05
all 50 states in Puerto Rico. Founder of

0:07
CGO contractual guarantees only, which

0:09
is you own an annuity for what it will

0:11
do, not what it might do. Never buy an

0:13
annuity for growth. Never buy an annuity

0:15
that has non-g guaranteed return

0:18
scenarios. I encourage you to go to my

0:20
site, run anonymous quotes, talk to

0:22
Virtual Stanley. You can buy an annuity

0:25
24/7 365. Fill out the application

0:27
online or you can choose to use us

0:29
humans. So AI could mean actual

0:32
individuals. AI means annuity innovation

0:35
to us. Um today's topic is an

0:38
interesting one. It's the two hidden

0:41
details of income writers. Income

0:43
writers are one of the four ways to

0:46
create lifetime income streams using

0:48
annuities. Annuities solve for four

0:50
things. principal protection, income for

0:52
life, legacy, and long-term care. That

0:54
acronym is PIL. Obviously, income

0:56
writers fall under the I part of income

0:59
for life, but income writers are um

1:04
missold because they're attached

1:05
typically to index annuities. Here's

1:08
your visual. This side is the index

1:10
annuity. This side's the income writer.

1:12
This side's the contractual guarantee.

1:15
This side has no guarantee. This side's

1:17
the contractual guarantee we care about.

1:19
this side we could give a rip about it

1:21
just delivers the guarantee because the

1:23
income writer rides on top of the

1:25
policy. So if you say Stan I would like

1:29
income to start in seven years from now,

1:31
three years from now, four years,

1:32
whatever the amount of time that you

1:34
want to defer, we're going to show you

1:36
deferred income annuities and income

1:37
writers just because we should and we

1:39
have to from the standpoint of just

1:41
doing the right thing and showing you

1:42
all of the product types that solve for

1:44
income later. Okay. But income writers,

1:48
since we're not caring about the we

1:49
don't care about the logo of the

1:50
company. We don't care about the product

1:52
name of the company. I love when people

1:53
go, "Stand, have you heard of the whippy

1:55
doodle, flippy doodle, xyz?" No, I

1:58
haven't. But you know what? I have heard

1:59
of the highest contractual guarantee to

2:01
income writers because we quote all

2:03
carriers. Now, for lifetime income,

2:04
we're doing an A+ or better. No

2:06
exceptions.

2:07
No exceptions.

2:11
Can anyone out there argue with me that

2:14
things are a little chaotic in the

2:16
world? Check the date of this taping or

2:18
the release date.

2:21
It's a little it's a little funky as

2:23
they say.

2:25
Whether you look at it from a political

2:26
standpoint, global standpoint, war

2:28
standpoint, debt standpoint, economy

2:30
standpoint, bloated over stock market

2:33
standpoint. Hopefully I'm wrong about

2:35
that. Hopefully it keeps going.

2:38
But I'm a kaggen. I don't think so. You

2:40
know, it goes up and down. You I was

2:42
there in ' 87. I was there in 2008. I'm

2:44
going to be there this next time. This

2:46
will be the trifecta and it's going to

2:47
be a doozy.

2:49
But there's two key differences and

2:51
things that when you look at annuities,

2:52
because I commoditize everything.

2:54
Annuities are commodities. You shop all

2:56
carriers for the highest contractual

2:57
guarantee. Annuity quotes are like a

2:59
gallon of milk. They spoil every 7 to 10

3:01
days. So, you have to re-quote them or

3:03
lock them in and move forward, whatever

3:05
you want to do. But when we shop all

3:08
annuity income writer carriers A+ or

3:10
better, we're going to show at least

3:12
three carriers.

3:14
Now, the carrier that finishes first

3:16
will be the carrier that gives you the

3:18
highest contractual guarantee for when

3:21
you have decided to turn on the income

3:24
stream.

3:26
All right,

3:28
that's one of the nuances is the age

3:30
that you're getting that you're starting

3:32
the income or if it's joint, you know,

3:34
whatever your age is, age is.

3:37
The other key difference and how these

3:40
kind of the nuances of of of income

3:42
writers is the payout rate. No one ever

3:45
talks about the payout rates. It's in

3:47
essence a numerical reflection of your

3:49
life expectancy or what the annuity

3:51
company thinks it will be.

3:54
and you're saying, "I'll take that bed.

3:55
I think I'm going to live longer. I

3:57
think me and the wife, the spouse are

3:58
going to live longer."

4:01
And they're on the hook to pay

4:02
regardless of which one of you is left

4:04
breathing. And you can forever as if

4:06
you're on a respirator or an iron lung,

4:08
they're going to pay. If you're in a

4:09
coma, but still breathing, they're going

4:11
to pay.

4:14
Annuitities are the only product that

4:16
does that.

4:18
But when income writers are typically

4:20
sold by the local agent and most

4:23
unfortunately

4:25
most income writers are sold at the

4:27
local level by Johnny Apple Seed agent

4:29
30 miles from where they live. I'm

4:31
changing that but that's unfortunately

4:33
how it happens. And they say well Mr.

4:35
Jones you can get a 42% upfront bonus

4:38
35% upfront bonus whatever the bonus is.

4:42
You get market upside with no downside.

4:45
You get free long-term care. They've

4:48
been lying. They They've been lying

4:50
since the start. By the way,

4:52
upfront bonuses mean nothing.

4:56
Zero.

4:58
It's all part of the contractual

4:59
guarantee.

5:03
But it's candy for the stupid. If you

5:06
think there's somebody, an annuity

5:08
company giving you money or if you look

5:10
on your statement and you see your

5:11
income balance, look at all that money,

5:13
Martha, that they put in our account.

5:15
It's monopoly money, Fred. unless you

5:18
turn it on for lifetime income. But what

5:20
we found is that when you shop all

5:22
carriers for lifetime income, the vast

5:24
majority of the time, the companies with

5:26
the income, right? The the bonuses don't

5:29
finish first. Why? Because they play

5:32
with the payout rate. Remember I talked

5:33
about that the two things that have age

5:36
and payout rate. They play with the

5:38
payout rate. I always tell people

5:39
there's a hundred pennies in the dollar,

5:41
not 132 because they gave me a 32%

5:44
upfront bonus. Please tell me you're not

5:46
that stupid

5:48
or gullible.

5:55
It's not about the Fed either. Notice I

5:58
didn't put Fed or interest rates. I put

6:00
age and payout rate. That's what

6:02
separates these. So, when we we send our

6:06
um illustrations, you're going to see

6:10
three companies listed. And then within

6:13
those pages, they're showing, well, if

6:14
you turn it on at this age, it's this

6:16
and this age is this. And then some of

6:18
the like number two that finished second

6:21
might be a higher payout if you waited

6:23
longer.

6:25
Payout rate might be different, age

6:27
might be different from them, what

6:29
they're trying to attract. Remember

6:32
annuity companies that sell lifetime

6:34
income products. They're trying to

6:35
attract tanches of your ages or age.

6:40
Think of a football stadium full of you

6:42
and your age, your gender. If it's full,

6:44
they're going to lower the guarantee not

6:45
to attract you. If the upper ball's

6:47
empty, they're going to raise the

6:49
guarantee to attract you. The quote.

6:52
It's that simple. How you stay? I bought

6:54
the Fed. I don't give a crap. By the

6:57
way, lifetime income products don't give

6:59
a crap.

7:02
Lifetime income is primarily priced and

7:05
based on your life expectancy at the

7:07
time you take the payment. And what

7:09
we're going to do is shop all carriers

7:10
so that all A+ companies are bidding on

7:13
your business. And at some point in

7:15
time, there's some A+ carrier out there

7:17
that really wants your business. And

7:18
that guarantee is going to be chunky and

7:21
it's going to be attractive.

7:23
That's the reason when someone says,

7:25
"You know what? [clears throat]

7:28
[sighs and snorts]

7:29
I looked at all of these, Mr. Jones, and

7:31
this one right here is the best one.

7:34
Trust me on that one. Trust you on that

7:37
one. What trip are you going on, Johnny

7:40
Apple Seed Agent?

7:42
By the way, we don't do we don't do

7:44
that. We don't go on these trips these

7:46
guys try to get on." Here's the point,

7:48
though.

7:50
It's not about the bonus. It's not about

7:52
the Fed. It's not about the index option

7:55
strategies. It's not about that.

7:58
It's about your age when you turn it on

7:59
and the payout rate. That's the nuance

8:03
of the income writers.

8:05
Some companies really want your age

8:07
ranges. Some do not because they have

8:09
enough of you.

8:11
That's the reason it's commoditized.

8:14
But what what I want to warn you about

8:16
are the shiny things. What I call candy

8:18
for the stupid upfront bonuses. Candy

8:21
for the stupid. I had a I had a a

8:27
highlevel consultant from an annuity

8:29
company come in here and he was so

8:30
proud. Stan, I want to tell you about

8:32
our bonus product. I said, you have got

8:34
to be kidding me.

8:37
Who cares about your bonus product?

8:41
Well, you got to have bonuses to be

8:42
competitive. That's what's wrong then.

8:44
That's what's wrong with the industry. I

8:46
hope somebody cleans this crap up. I'm

8:48
trying, but it's like screaming into a

8:50
hurricane. Just remember with income

8:52
writers, okay, just remember it's a

8:55
separate calculation. Draw a line down

8:56
the blank sheet of paper. Index annuity

8:59
over here, who cares? Index annuity over

9:01
here. Who cares?

9:03
Income writer over here. Contractual

9:05
guarantee. We care. Don't care. Cap,

9:08
spray, participation rights, upfront

9:11
bonuses. It's about the guarantee. It's

9:14
about your age when you turn it on. It's

9:15
about the payout rate.

9:18
Hey Stan, why hasn't everyone ever

9:20
talked about payout rate before? I don't

9:21
know.

9:23
I don't know. I do because it doesn't

9:26
sound as good as a 42% upfront bonus.

9:31
Income writers are commodity products.

9:33
If I could sell just the income writer,

9:35
I'd do it. If I could sell income

9:37
writers attached to multi-year guarantee

9:39
annuities instead of index annuities,

9:40
I'd do it.

9:43
But unfortunately, we have to hold our

9:45
nose and grab the vomit bag and attach

9:47
it to an index annuity.

9:50
Stan, they just can't be that bad,

9:51
right? I don't know.

9:57
I think they are because the annuity

10:00
company can change the rules on how the

10:01
gains are calculated at their

10:02
discretion. It's in the contract. I had

10:04
someone the other day were arguing about

10:06
index annuities and and and their their

10:08
response was, "Well, it's in the

10:10
contract that it can be changed." Oh,

10:12
does that make it right?

10:15
You know what can't be changed? The

10:17
income writer can never be changed.

10:21
This can be changed at their discretion

10:23
without talking to me or you. This

10:25
cannot. The lifetime income stream

10:28
cannot. So, guess where we're going to

10:30
focus?

10:32
Right over here on the guarantees. But

10:35
remember, there's some nuance here with

10:36
income writers. It's age and payout

10:38
rate. And we'll show you that when we

10:40
run the illustrations. You can run them

10:42
yourself on my site if you want to

10:44
anonymously, but be careful out there.

10:46
Okay? This is a simple simple product

10:50
products and it's a simple way to find

10:53
out which one you should buy

10:55
contractually the highest. But boy,

10:58
there's a lot of noise in between

10:59
unfortunately with a lot of people. Not

11:01
with us because we've stripped it down

11:03
to the simple products that they are,

11:05
which are contractual guarantees.

11:07
Remember this, and I'll close with this.

11:08
Life insurance companies issue annu

11:10
issue annuities. Annuities are policies.

11:13
Policies are contracts. So if they're

11:15
contracts issued by life insurance

11:17
companies,

11:19
why in the heck wouldn't we just focus

11:21
just on the contractual guarantees? You

11:23
will when you're with with us, if you're

11:25
a client of ours, it'll be all about the

11:28
contractual guarantee. All right. My

11:30
name is Stan the annuity man. That is

11:32
shooting it straight with Stan.

11:35
See you next time.

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