Golden Goose of Annuity Confidence: Fun With Annuities

June 4, 2026
12 min
Golden Goose of Annuity Confidence: Fun With Annuities
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In this Fun With Annuities episode, Stan explains the “Golden Goose” of annuities and why the major carriers are not going to let a small CEO or a reckless decision mess up the reputation of the entire industry. When you buy an annuity, you are buying contractual guarantees from the claims-paying ability of the insurance company, and confidence comes from understanding who stands behind those guarantees.

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FUN WITH ANNUITIES (r)

0:00
Welcome to Fun with Annuities. I'm your

0:01
host, Stan the Annuity Man, America's

0:03
annuity agent, licensed in all 50

0:04
states. Today's topic is a good one.

0:07
It's called the golden goose of annuity

0:10
confidence. And you say, wait a minute,

0:11
Stan? Golden goose? Yeah. Um, people

0:15
always talk about, hey, how safe is that

0:17
annuity? I mean, should I look at the

0:19
state guarantee fund? Should I not buy

0:21
above or below the state guarantee fund?

0:23
Tell me about the state guarantee fund,

0:25
Stan. State guarantee fund is the

0:28
equivalent not as good but the

0:29
equivalent to FDIC for for you know CDs

0:32
or stuff like that. FDIC is much better

0:35
but in the category of protection up to

0:37
a certain point every single annuity at

0:40
the state level fixed annuities are

0:41
protected by what's called the state

0:43
guarantee fund. You can go to nolhga.com

0:47
nolga.com

0:48
and pull up your uh state guarantee fund

0:52
limitations and rules for each state.

0:54
They're all different, of course, but um

0:56
that's that's great. Uh but when I

1:00
recommend annuitities, you know, either

1:02
for lifetime income or principal

1:03
protection, I'm looking under the hood.

1:04
I'm looking at all the details and the

1:06
financials, all that stuff. You know,

1:08
I'm doing a pretty good job of

1:10
recommendations because I do have that

1:12
background from Morgan, Stanley, Dean,

1:13
Wood, Payne, Weber, UBS. So, I do know

1:15
how to look at financials, but I really

1:18
don't take into account the state

1:19
guarantee fund that much. And you say,

1:22
"Wait a minute, Stan. Why why wouldn't

1:23
you why wouldn't you wear that belt and

1:25
suspenders like your uncle Ernie at that

1:28
um family reunion? Well, you know, I've

1:31
been doing this a long long time. Um I

1:33
I've actually seen three three companies

1:36
get absorbed by their state guarantee

1:37
fund, but all three of those companies,

1:39
every single person got every single

1:41
penny back. Even people that had more

1:44
than the state guarantee fund limit.

1:46
I was on the phone call the other day

1:48
with a guy and he was putting in there

1:49
was a million dollars. He was lading

1:51
annuities. U we were choosing A+ or

1:54
better carriers and in that sense I mean

1:55
A plus or better you don't need a

1:57
sweater A+ or better you should be

1:59
sleeping at night like a baby. Um but

2:01
even then he wanted to come under the

2:02
state guarantee fund. It's your money. I

2:04
respect that. Um just you know you have

2:07
the A+ carrier because people say what

2:09
happens when the A+ carrier goes out of

2:11
business. We're screwed. It's a wrap.

2:13
It's over. You know hug your loved ones.

2:15
listen to Crosby Seals Nash and Young

2:17
and the song Love the One You're With Um

2:20
but I'm just saying state guarantee fund

2:22
is is a belt and suspenders when you're

2:24
looking at really good companies. Yes,

2:26
that's fine. So Stan, how does the

2:27
golden goose of confidence kind of

2:31
dovetail into all of that? Well, I

2:32
always say the best protection in the

2:34
annuity world in my opinion that nobody

2:36
in the annuity business is going to

2:38
agree with me upon because it's kind of

2:39
a hidden secret is what I call the

2:41
annuity mafia. And the annuity mafia are

2:44
the big companies that's not going to

2:45
allow some, you know, small company

2:48
sinking sands of Texas. That's not a

2:50
company. One of my consultants named

2:52
that. It was kind of funny. Um, they're

2:53
not going to let some company ruin it,

2:56
ruin ruin the golden goose of confidence

2:59
because

3:00
annuities are transfer risk products

3:03
that's that solve primarily for four

3:04
things. the acronyms pill. P stands for

3:07
principal protection. I stands for

3:08
income for life. L stands for legacy.

3:10
The other L stands for long-term care.

3:12
Okay? And you contractually solve for

3:15
that. So, you're transferring the risk

3:18
and have confidence that the carrier

3:20
that's backing those guarantees up can

3:22
back those guarantees up.

3:25
That's the golden goose of confidence.

3:27
And with 15,000 people hitting um 65

3:30
every single day, check the check the

3:32
date. Those are the boomers that are

3:34
getting that are going into retirement.

3:36
People are looking for guarantees.

3:40
The golden goose of confidence that

3:42
nobody talks about in the industry

3:43
except ma that's French for me is

3:47
if the public ever lost faith in the

3:50
annuity industry at all, if someone, you

3:54
know, if there was confidence lost, the

3:56
annuity industry is over for I mean it's

4:00
it's done. And the annuity companies

4:02
that are large, the big ones, which are

4:04
most, they know that and they're going

4:07
to protect that annuity golden goose of

4:10
confidence, okay? They're not going to

4:12
allow that to happen. Um, the most

4:15
recent company that was absorbed was in

4:18
2021 kind of during COVID. Um, and that

4:21
was one that was a really lowrated

4:22
company. They had a they had a owner,

4:24
I'm not going to mention the name, but

4:25
the the owner was less than moral in my

4:28
opinion. That's my opinion. and

4:30
currently in prison. But um that was the

4:32
one I thought there could be it was so

4:35
low rated that there could be issues

4:36
with that that company. If you want to

4:39
talk about it, I will. I just don't do

4:41
it on on the video because I don't want

4:43
the lawyers to come knocking at my door.

4:45
But you can email me

4:46
stantheanuityman.com

4:47
and I'll send you my schedule. We can

4:49
schedule a call. But that was the one

4:51
that I'm like, you know what, this one

4:53
might be an issue. I've been doing this

4:54
a long time, but this one I was like, oh

4:56
goodness, this might be a problem. Um,

5:00
and but but you know what happened at

5:02
the end was the golden goose of

5:04
confidence was protected by the

5:05
industry. And I'll give you an example.

5:08
There was a gentleman that I knew that

5:09
had

5:11
$600 to $700,000

5:13
with this carrier above and beyond the

5:17
state guarantee fund limit.

5:20
Okay.

5:22
At the end when everyone was paid back,

5:25
he got every single penny that he put

5:28
in. above and beyond the state guarantee

5:30
fund. Now, to me, that was a sign that

5:34
the annuity industry understands where

5:37
things are right now. And where things

5:39
are right now in the industry is this, I

5:43
call it a demographic title wave. So,

5:47
you have the 15,000 people, you know,

5:49
every 15,000 people every single day

5:51
turning 65. That's a demographic title

5:54
wave. Companies want to get in front of

5:57
that because people are looking for

5:58
guarantees. People want to have the same

6:00
type of contractual guaranteed lifetime

6:02
income stream that they have with social

6:04
security, which is the best inflation

6:05
annuity on the planet. People want to

6:07
have the contractual guaranteed lifetime

6:09
income stream like a pension, which is

6:11
annuity. People want to have the

6:12
guaranteed principal protection of a

6:14
MIGA, which is like a CD.

6:17
People want to have confidence in the

6:20
product. They want to have confidence.

6:21
They want to sleep well at night.

6:25
These are contracts. You own them for

6:26
what they will do, not what they might

6:27
do.

6:29
So there is an annuity golden goose of

6:31
confidence that the industry protects.

6:33
They don't talk about it. They protect

6:36
the consumer. Not only do I believe, and

6:39
the reason I left Wall Street for for

6:41
here is I believe that the life

6:43
insurance industry is pretty much the

6:46
safest place you can have your money. My

6:48
opinion. Okay. But I've been around the

6:51
block player. I mean, I I work for the

6:52
the the Wall Street firms. I've seen it

6:54
all. And as I always say, life insurance

6:57
companies have the big buildings for a

6:59
reason because they know when we're

7:00
going to die, and they price things

7:02
accordingly. They sell a lot of products

7:04
that are very, very, very profitable

7:06
because they do know when we're going to

7:08
die.

7:10
But I'm going to tell you, they're going

7:11
to protect this industry. And right now,

7:14
last stat was right there's probably 400

7:17
billionish per year of annuities sold.

7:20
That number is getting ready to go to a

7:22
trillion. And the first legitimate

7:25
market hiccup that we have is going to

7:28
send people running for the exits

7:30
looking for contractual guarantees. I

7:32
told someone the other day, the majority

7:34
of financial advisors out there right

7:36
now, registered investment advisors,

7:38
masters of the universe, professional

7:40
dartthrowers is what I call them because

7:42
nobody knows what the market's going to

7:44
do. Most of those youngsters have never

7:47
seen a down market. Most of those

7:49
youngster advisors, I have cowboy boots

7:52
that are older than they are. I have

7:54
seen it. I have seen the crashes. I have

7:57
seen people throw up. I saw early in my

8:01
career, another firm that was

8:02
underneath, we were in a high-rise. They

8:04
were underneath us. Client walks in and

8:06
shoots the broker in the face with a gun

8:08
and kills him. I was like, year one of

8:11
my of my trek into the financial

8:13
services business.

8:16
Things don't always go up. And at the

8:18
time of this taping, you know, things

8:19
are being beefed up by all of the

8:21
investment in artificial intelligence.

8:23
The fact that artificial intelligence

8:25
allows companies to not have as many

8:27
employers employees, which means their

8:29
profits are high. I don't know where

8:31
that's all going to end up, but we're in

8:33
we're in some interesting times in the

8:35
markets,

8:36
but we're also in interesting times in

8:38
the country where people, you know, they

8:41
they have won the game. As I say, I

8:43
always tell people, if you won the game,

8:44
why are you still playing? If you won

8:46
the game, why don't you just get

8:47
contractual guarantees and go go live

8:49
your life?

8:51
Take advantage of the golden goose of

8:53
annuity confidence. Take advantage of

8:55
the annuity mafia. Take advantage of the

8:57
state guarantee fund. Take advantage of

8:59
the annuity industry that looks out for

9:01
themselves. Even though it's a

9:03
competitive environment, it's a

9:04
capitalistic environment.

9:07
The big boys aren't going to let some

9:09
idiot CEO at a small company ruin it.

9:14
Now, recently there, check the time of

9:16
the taping. There's been a lot of not a

9:18
lot, but there's been a few articles

9:19
about annuitities and private credit.

9:22
You know, we've been following that.

9:23
I've personally been following that with

9:25
a good friend of mine, Carrie Pector of

9:26
the Retirement Income Journal. You know,

9:28
he's been on top of that. Give him full

9:30
credit um since 2021. And private

9:33
credits, in my opinion, not going to be

9:35
a big issue. It's just an asset. It's

9:37
just an alternative asset class that

9:39
represents $2 trillion out of about $128

9:42
trillion. um US um investment markets.

9:46
So 2 million out of 128. Do we have our

9:48
eyes on things? Yes. Are there two

9:50
carriers that I've pinpointing and

9:52
watching because they might have a a

9:54
little bit more exposure than I'd like

9:55
to private credit? Yes. But I also have

9:58
my theories on that as well that I could

10:00
share with you. Bottom line is

10:03
I'm never going to recommend a carrier

10:05
that I don't think can back up the

10:06
claim. A plus or better for lifetime

10:08
income. If we're doing Miggas, we're

10:09
we're marrying lifetime income. We're

10:11
dating the MAS for fixed rates. So, if

10:14
I'm recommending I think a MIGA at a,

10:17
you know, A minus or A-rated or

10:19
whatever, I believe looking at their

10:21
financials that they can back up the

10:22
claim for that duration that you're

10:24
choosing. All right? My license is on

10:26
the line for that. So, it's my

10:28
recommendation. But the golden goose of

10:31
annuity confidence is going to be

10:33
protected. The golden goose of annuity

10:35
confidence is something that you need to

10:37
put in the back of your head. That's a

10:38
good thing because the industry is

10:40
looking over the all of the industry to

10:43
make sure that people don't lose

10:45
confidence in the product. And what's

10:47
happened in the past a lot of times we

10:49
don't even know what's happening and big

10:51
companies absorb small companies, medium

10:53
uh companies get absorbed by big

10:55
companies. There's a lot of

10:56
consolidation. A lot of that

10:58
consolidation,

10:59
we'll never know, but my instincts are

11:01
they're they're probably wiping some

11:03
problems off the board and shoring up

11:05
the golden goose of annuity confidence.

11:08
So,

11:09
I'm stand the annuity man. You know, I

11:11
have confidence in these products as

11:12
well. That's why I'm here. That's why

11:14
I'm the leader. That's why I'm number

11:15
one for a reason because we only look at

11:17
the contractual guarantees of the

11:19
policy. And when it comes to the golden

11:20
goods of annuity confidence, my job is

11:23
to make sure that you get the highest

11:26
contractual guarantee for your specific

11:28
situation and me signing off on that to

11:31
eliminate any fears or worries or

11:35
anything like that. I would encourage

11:36
you to go to my site at

11:37
theanuityman.com.

11:39
You can reach me personally at stan so

11:43
stantheanuityman.com.

11:44
stantheanuityman.com.

11:47
And I'm going to be crazy right now and

11:48
just give out my cell phone number. If

11:50
you want to do that, text me um

11:51
904614201.

11:53
Last time I did that, I got like 582

11:55
calls in a row. But that's okay. I'm

11:57
accessible. One last thing, if you're a

12:00
client, you're watching this, you don't

12:01
have a blue hat, please, please let us

12:03
know. We'll send you one for free. If

12:04
you're a prospect and you're nice to me,

12:07
I'll probably send you one as well. We

12:08
got a few left in the office. So, I just

12:10
want to let you know that. That is fun

12:11
with annuities. My name is Stan the

12:13
Annuity Man, America's annuity agent,

12:15
and I'll see you next

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