No Commission Annuities...but With an Annual Fee: Fun With Annuities

March 17, 2026
10 min
No Commission Annuities...but With an Annual Fee: Fun With Annuities
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0:00
Welcome to Fun with Annuities. I'm your

0:01
host, Stan the Annuity Man, America's

0:03
annuity agent, licensed in all 50

0:05
states, the top independent agent in the

0:07
country. Some call me the tallest as

0:10
well. 6'6 and a half, Zeke, if you're

0:11
keeping score. Kudos to Zeke behind the

0:14
camera. He's the uh the crying Hawaiian

0:16
as they call him in the office, but uh

0:18
very positive person. And also, I'm also

0:20
the pioneer of contractual guarantees

0:22
only pro approach to annuities, CGO, as

0:27
I've trademarked it, Zeke. You know what

0:28
I'm saying? All right. So, what's the

0:30
topic today, Zeke? I don't know. Let me

0:32
look. Hold on. Hold on. Hold on. Oh,

0:34
yeah. I remember. Of course, I remember.

0:36
I'm just playing with you.

0:39
No commission annuities, but with an

0:41
annual fee. I was reading an article

0:43
recently which prompted this little

0:46
display and commentary on this topic

0:49
about no commission annuities. So, let's

0:51
talk about commission. Okay. with

0:54
annuities. All commission with annuities

0:57
are built into the product. They're

0:59
built in. It's not an add-on. It's built

1:02
in. Period. End of story. Life insurance

1:06
um companies issue annuities. Life

1:07
insurance commissions are built in. Pay

1:10
from the reserves from the company so it

1:12
doesn't come out of your mouth. You put

1:14
$100,000 into an annuity, you see

1:16
$100,000 go to work for you. Now, on a

1:18
side note, and Zeke, I will reel this

1:20
back in. Everybody in my office, bunches

1:23
of people. I mean, there's so many

1:24
people coming through there, I had to

1:25
give them nicknames because I can't

1:27
remember their names, okay? But they are

1:29
all licensed in all 50 states, but not

1:32
on commission. Even though the agency,

1:35
the annuity man, gets paid. I couldn't

1:36
tell you what each product pay. I don't

1:37
care because it's not about our number.

1:40
It's about your number, right? It's

1:44
about the highest contractual guarantee

1:46
number you can find. So that you can go

1:49
to my site, the annuityman.com, run

1:51
quotes, all that. But understand the

1:52
commissions are built in, it's paid from

1:54
the company reserves. It's a net

1:55
transaction to you. So when I read this

1:57
article, and it's a good friend of mine,

1:58
I'm not going to not going to mention

1:59
his name because I know his company. I I

2:02
respect what he does, but he got in this

2:04
he got this article and he's uh no the

2:06
no commission side of no commission

2:08
annuities are really growing or

2:09
something like that. I'm like, okay. Uh

2:13
okay there there are sites that they

2:15
sell no commission annuities to or

2:18
provide them to fee only or fiduciary

2:23
fee only type advisor or fee based

2:26
advisors. So, I'm thinking to myself,

2:28
and I, you know, Zeke, I went to

2:30
college, right? Didn't attend a lot of

2:32
classes, shot the basketball, played for

2:34
University of Central Florida, still

2:35
hold their free throw shooting record.

2:37
By the way, that and $2 will get you a

2:39
beer if you're just wondering. And I

2:41
don't even drink, but the point is it's

2:42
relevant. But I that's that's what I did

2:44
to get through to get through college.

2:46
But when I read it, I'm going no

2:49
commission annuities, but with but with

2:51
an annual fee.

2:53
Re what I mean? Isn't that isn't that

2:56
like isn't that like the same thing? I

2:58
mean, isn't that the conundrum? Isn't

3:00
that a contradiction? Isn't that Yes, it

3:02
is. Okay. And I know my friend's going

3:04
to call me go, "Stan, why'd you do that?

3:05
You didn't give them all the I'm giving

3:07
you all the details." So, if somebody

3:09
is, you know, they sell you they sell

3:11
you a mutual fund, they sell you a

3:13
stock, they sell you a bond, they sell

3:14
you ETF, they got some Bitcoin in there,

3:16
and then they put in there an immediate

3:18
annuity, and then they charge an overall

3:20
fee. I'm like, "You're doing what?

3:22
you're charging a fee on an annuity.

3:25
There's a there's a firm out there. I'm

3:27
not going to mention their name because

3:28
then lawyers get involved and they're

3:29
like, "Dan, you shouldn't have said

3:30
that." You know, okay, but they sell

3:34
index annuities. Index annuities are CD

3:36
product. Typically, they lock in

3:39
potential hypothetical theoretical CD

3:42
like return gains and they charge a wrap

3:44
fee to manage it. So my comment to that

3:46
is, "So you're selling index annuities

3:49
that can be locked in one day per year,

3:51
yet you're charging an annual fee." I'm

3:53
thinking to myself, "Huh? How's that

3:56
even possible?" I mean, which leads us

3:59
back to no commission annuities, okay?

4:02
But with an annual fee. Now, I know what

4:04
they're going to say. Well, your

4:06
guarantees are better. No, they're not.

4:08
Okay? Come on. All right. Come on. And

4:11
I'm okay with f

4:15
doucharies even though I think we all

4:17
should be putting the client's best

4:19
interest at first and we don't need a

4:21
plaque on the wall to tell people that.

4:23
But that's just my opinion. Okay.

4:26
Fidiciary means you're doing good

4:28
business the right way. You're looking

4:30
at the client not like a hammer looking

4:32
at a nail. You're saying, "How can I

4:34
help?" And maybe I can't help, but I'm

4:36
going to tell the truth regardless.

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That's in essence a fidiciary, but it's

4:40
not a plaque on the wall that says I'm a

4:43
good guy or I'm a good gal because

4:44
that's what f means. Okay, I have a

4:47
little problem with that. I know the

4:49
fiduciary world's going to get mad at

4:51
me, but you know, and I know that there

4:53
are people behing behind that plaque

4:55
doing bad things.

4:58
All right. So, I'm not against my friend

5:01
selling no no commission annuities,

5:03
quote unquote, and then having the fee

5:05
guy charge a fee, but I'm kind of in it

5:08
kind of add up to the same thing or

5:12
worse. I don't I don't know.

5:16
Leads me back to this and it's it's like

5:18
the it's like the bad index annuity

5:20
pitches out there. And I always tell

5:22
people, they'll call me up, "This guy

5:24
told me you get a 25% upfront bonus.

5:27
You're going to get market return, son,

5:29
and protect the principal, and you're

5:31
going to get free long-term care without

5:33
getting underwritten."

5:35
If it sounds too good to be true every

5:37
single time, okay? If if you go, "Wow,

5:40
that sounds fantastic," then don't buy

5:44
it. If you can't explain it to a

5:45
nine-year-old, then don't buy it.

5:47
Everything that we show are contractual

5:50
guarantees only. You're never going to

5:51
go, "Wow." No, you're going to go, "Hm,

5:54
that's going to work." But it's not

5:56
sexy. Okay? Any any annuity pitch that

6:00
sounds sexy, it's not. Okay? It's it's

6:04
it's it's the wizard behind the It's the

6:07
Wizard of Oz behind the curtain. No, no,

6:09
no, no, no, no. But I I'm okay. I'm I'm

6:14
glad that the fee only advisors and the

6:17
registered investment advisors and all

6:18
the masters of the universe who used to

6:21
go never buy an annuity. I can manage it

6:23
and we'll just use the 4% rule and just

6:26
peel off the gains. Well, the 4% rule

6:29
has been stomped and beaten like a puppy

6:32
dog. Zeke, that's terrible.

6:36
But that's that the 4% rule is not even

6:38
relevant. Okay, everybody from me to

6:40
Wade Foul, that's PF AU for all of you

6:43
to keep a score, have shot that down

6:45
factually for years and years and years

6:47
and years and years. So if your advisor

6:49
goes, I use a 4% rule instead of a

6:51
lifetime income guaranteed annuity.

6:54
Okay, I take a pill for six-pack abs.

6:56
Super. We're in the same boat. Neither

6:59
of it works. Okay, my my comment is if

7:03
you trust that fee only advisor that

7:06
that fiduciary

7:08
and and the feebased or what whatever

7:10
you're doing and they want to they want

7:12
to purchase annuity it makes sense to

7:13
you then great that's fine and you're

7:15
okay with the fee then great that's fine

7:17
but what I want to tell you is that's

7:19
that's not there's no breakthrough there

7:22
okay there's just not um I'm just glad

7:25
that that my friend has set up a company

7:27
that helps advisors overcome the annuity

7:31
word that they think is a curse word

7:34
when every single one of their clients

7:35
already own an inflation annuity called

7:37
social security when every single client

7:39
of theirs owns R, you know, an IRA

7:42
that's kicking off RMDs, which is an

7:44
annuity. When when a lot of their

7:46
clients already have a pension, which is

7:47
an annuity, I'm glad that they're

7:50
finally coming on board and going, you

7:51
know what, in my feebased practice, you

7:54
know, uh I'm going to start including

7:55
annuities, non-commissioned annuities,

7:58
right? Hey, I know what I'm talking

8:00
about. I used to work for Morgan

8:01
Stanley, Dean, Whitter, Payne, Weber,

8:02
UBS, been on that side of the le ledger,

8:05
so I understand what they're doing and

8:08
they do a valuable service. Um, instead

8:11
of people just trying to throw darts at

8:12
it, okay? They're at least

8:14
professionally throwing darts at it.

8:17
Okay? But just understand, shop all

8:20
carriers, shop as many places as you

8:22
can. These are commodity products.

8:25
Annuities are commodity products.

8:26
There's not one that's better than the

8:27
other. The one that's best is the one

8:29
that solves for your situation with the

8:32
highest contractual guarantees. Ask two

8:34
questions and two questions only. What

8:36
do you want the money to contractually

8:37
do and when do you want those

8:39
contractual guarantees to start? From

8:41
those two answers, either me or whoever

8:44
you're working with should be able to

8:45
say you either don't need an annuity or

8:47
here's the annuity type that might fit

8:49
and then explain the limitations and the

8:52
benefits. a after quoting all carriers.

8:56
There's nothing complex about the

8:58
annuity business. I guess that's the

8:59
reason I was attracted to it, Zeke. But

9:01
when I got out here, the only people

9:04
making it complex are the people selling

9:06
it. I see some of the proposals and

9:08
limit and uh and illustrations. I'm

9:10
like, wow. You know, strip it down to

9:13
the contractual guarantees. Why, Stan?

9:16
Because you're signing a contract, a

9:18
transfer of risk contract. You're

9:20
transferring the risk to the life

9:21
insurance company that issuing the

9:22
annuity. Okay, that's all it is. So,

9:25
you're transferring the con the the risk

9:27
to that life insurance company that is

9:29
issuing the annuity. And for lifetime

9:32
income, it has to be A+ or better.

9:35
Period. Because with artificial

9:37
intelligence, medical breakthroughs are

9:40
are shortening in length. They're just I

9:42
mean, they're just hammering it, which

9:44
means we're going to live longer, which

9:45
means the payments will be lower.

9:46
Lifetime income right now is a bargain.

9:49
Okay. So, no commission annuities but

9:52
with a fee. That's a pretty That's a

9:54
pretty big butt, Zeke. Zeke's like,

9:57
"What? You did you say big butt?" Yeah,

9:59
I said big butt. That's pretty big. Big

10:00
big butt. That's a pretty big butt. And

10:02
I cannot lie. No other news I can deny.

10:05
You know, I'm getting in this thing

10:06
where I'm rapping a little bit, which is

10:08
good. It might be It's not a midlife

10:10
crisis because I'm like in my 60s, which

10:12
means I live to 120, which could happen

10:14
with AI. And in that case, the lifetime

10:16
income guarantees I have in place is a

10:19
bargain. They're a bargain right now. I

10:21
don't know when that's going to change,

10:22
but they are a bargain.

10:25
And that was really good, if I don't say

10:27
so myself. No offense to my friends out

10:29
there trying to push the no commission

10:32
annuities with a fee. Um, but just shop

10:36
all carriers. Don't don't don't get

10:38
buffaloed, as they say at University of

10:41
Colorado, buffaloos.

10:43
My name is Stan the annuity man. That

10:46
was fun and fun with annuities.

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