How Does the FED Rate Affect Annuity Pricing?

December 20, 2025
•
4 min
How Does the FED Rate Affect Annuity Pricing?
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In this video, Stan breaks down if interest rate movements influence annuity payouts and what most advisors won’t tell you about rate-driven annuity strategies.

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Stan The Annuity Man

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0:00
Welcome to Q&A Friday. My name is Stan

0:02
the annuity man, America's annuity

0:05
agent, licensed in all 50 states.

0:07
Today's topic is one that gets asked

0:10
infinitum all the time. How does the Fed

0:15
at the time of this taping drone pal and

0:16
friends, how does that affect annuity

0:18
pricing? Good question. And let me give

0:21
you the real answer. It depends on the

0:24
type of annuity that you are purchasing.

0:26
You're saying, "Wait a minute, Stan. All

0:28
annuities are bad. All annuities stink.

0:29
All annuities you couldn't all annuities

0:31
money goes poof when you die. No, that's

0:33
incorrect. There are many types of

0:35
annuities. They solve for four different

0:36
things. The acronym is pill, principal

0:39
protection, income for life, legacy,

0:41
long-term care. Okay, so let's look at

0:44
how the Fed and what they do with

0:46
interest rates affects annuity pricing.

0:49
In a general sense, the when the Fed

0:52
does something, the annuity industry

0:54
glances at Chairman Powell or whoever's

0:56
running the Fed. We're not staring at

0:58
him. we're glancing at him because

0:59
typically the pricing it it might be a

1:03
20 25%

1:05
um effect to what the annuity companies

1:07
are pricing. You're saying, "Wait a

1:08
minute, Dan. Isn't it like a direct

1:10
correlation like the banks?" No, it's

1:12
not because life insurance companies

1:14
issue annuities. Annuities,

1:18
they're contracts between you and the

1:19
life insurance company. So let's take

1:22
life lifetime income products, single

1:24
premium immediate annuities, deferred

1:26
income annuities, qualified longevity

1:28
annuity contracts, income writers

1:30
attached to index annuities.

1:33
Those products are primarily based on

1:36
your life expectancy or life expecties

1:39
if joint at the time you take the

1:41
payment. The older you are, the higher

1:43
the payment because the less projected

1:45
payments means they're going to be

1:47
higher. Reverse is true. The younger you

1:49
are when you take the payments, the

1:51
lower the payments because there's more

1:52
payments. So it's it's life expectancy

1:55
drives the pricing train with lifetime

1:57
income. But the rates

2:00
little bit, not much because life

2:02
insurance companies have many pricing

2:05
levers to price off of. They have their

2:07
life insurance portfolio. They have

2:09
their lifetime income portfolio. They

2:11
have their their in in essence

2:13
investment bond portfolio. Um, and then

2:16
they have what I call trenches of life

2:18
expectancy where they they they they're

2:20
trying to fill 60 to 65 or 65 to 67 or

2:24
whatever their matrix is within that

2:27
company because why do a new annuity

2:30
companies have the big buildings? Life

2:31
insurance companies have the big

2:32
buildings. Good question. It's because

2:34
they know when we're going to die and

2:36
they price things accordingly. So, they

2:39
have numerous things to price off of.

2:41
typically around five, which means that

2:43
interest rates, it's kind of a 20 25%

2:46
depending on the company pricing. I'll

2:48
give you a good example. I'm glad you

2:50
asked. Recently, there was at the time

2:52
of this taping, there was a drop in the

2:54
Fed rate. We had companies in the MIGA

2:57
space, multi-year guarantee annuity,

3:00
that's the annuity version of a CD. We

3:02
had companies actually raise their

3:04
rates,

3:06
Scooby-Doo.

3:08
Yes. Why? because they're glancing at

3:10
the Fed. You know, if the if the company

3:12
is trying to raise money, they're going

3:14
to keep the rates high. In a lifetime

3:16
income situation, if the trunch is full

3:18
of people your age, they're going to

3:20
lower their guarantee to not attract

3:22
you. If they need more people in your

3:23
trunch, they're going to raise the

3:25
guarantee to attract you. It's that

3:27
simple. So, please, please, please

3:31
don't get obsessed with the Fed,

3:35
especially when it comes to annuities.

3:37
Annuities are commodity products and

3:39
because of that pricing matrix and the

3:42
fact that they have numerous levers to

3:43
price off of that's the reason the

3:46
annuity man our company the gorilla in

3:50
the room quotes and and shows all

3:53
carriers because all carriers are at

3:55
different places when they start pricing

3:56
and trying to attract money. So when we

3:58
quote all carriers, we're always going

4:00
to be showing the highest contractual

4:02
guarantee at that time for your

4:05
situation. Kudos to Chairman Pal or

4:08
whoever is the Fed president in the

4:10
future. Obviously, I should be on the

4:12
board of the Fed, but that's a whole

4:14
another story. You know, if they offered

4:16
it to me, I'd say I have to wear my

4:18
gear, the hat and the logo because

4:20
that's how I roll. And they probably

4:22
said, "No, you have to wear a suit."

4:23
Then I then it's off. Then I turn it

4:25
down. Okay. But that's how the Fed and

4:28
rates affect annuities.

4:32
Learned something, didn't you? I know. I

4:34
know what you're saying. My name is Stan

4:36
the Annuity Man. See you next time.

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