Do Income Riders Protect Against Inflation?

August 10, 2025
10 min
Do Income Riders Protect Against Inflation?
The Annuity Man®
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Income Riders promise guaranteed income — but do they actually keep up with inflation? The answer isn’t always straightforward. This video breaks down how they work and what you really need to know.

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Stan The Annuity Man

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  • 0:00 Introduction
  • 1:16 Income Riders and Inflation
  • 2:15 The Sales Pitch
  • 4:21 My Opinion
  • 6:20 Cost of Living Adjustment

0:00
Hi there, Stan the Annuity Man,

0:02
America's annuity agent, licensed in all

0:04
50 states. I'm getting ready to use

0:05
props. I love props. Props on a video.

0:08
It's gold. It's gold is what it is. Will

0:12
do. Not might do. Let's do it again.

0:15
Will do. Not might do. Will do, not

0:18
might do. Studios, right? Let me throw

0:20
this over my shoulder cavalerely.

0:24
That's where we're at. You own an

0:26
annuity for what it will do, not what it

0:28
might do. And the will do are the

0:30
contractual guarantees. Today we're

0:32
going to talk about cost of living

0:34
adjustment writers both on with income

0:36
writers and on products like immediate

0:38
annuities, deferred income annuities,

0:40
etc. U because inflation is this. What

0:44
about inflation, Stan? What about

0:45
inflation, Stan? Hey, Stan. What about

0:47
inflation? Stan, inflation. Inflation,

0:49
Stan. Inflation. It's like

0:53
it's coming. I I mean, but listen, with

0:55
annuities, these are contracts. It's an

0:57
easy, simple solution. What I encourage

1:00
you to do is just don't listen to the

1:02
sales pitches. Listen to the facts,

1:05
which we're getting ready to do after I

1:07
hear music.

1:16
All right. So, let's talk about

1:17
inflation with these income writers

1:19
attached to typically indexed annuities

1:22
because if you're going to the bad

1:23
chicken dinner seminars and now we're

1:25
kind of getting out of COVID. One good

1:27
thing about CO if there's there was only

1:29
one good thing. Okay? And the one good

1:31
thing about CO was that the bad chicken

1:33
dinner seminar and the steak dinner

1:35
seminar for you to go and listen to the

1:38
sales pitch while eating the meal. Those

1:40
those went away during CO. That was

1:43
fantastic. But now that CO is somewhat

1:45
lifting a little bit, guess what? These

1:48
things are back. And what people are

1:51
calling me about is they're saying,

1:52
"Well, I went to this bad chicken dinner

1:54
seminar." Actually, it was a steak

1:56
dinner seminar, which should give you

1:57
kind of the uh um Oh, by the way, what

2:00
is the commission being paid? If they're

2:02
if you're eating at a $50 ahead

2:05
steakhouse, guess what? I mean, this

2:07
person's going to make a lot of money if

2:09
they sell you this annuity. It doesn't

2:10
get bad. It just is what it is. But the

2:12
sales pitch goes something like this.

2:15
If you sign the contract, Mr. Jones,

2:18
you're going to get an upfront bonus and

2:21
the income from this index annuity is

2:23
going to increase with inflation.

2:26
Sounds good. Hey, I've got one for you.

2:28
I've got a pill and if you take it,

2:30
you're going to have six-pack abs and be

2:32
cut up. You're going to look like an

2:34
Olympian. Uh, no. Same thing. Let's go

2:37
backwards a little bit. You're going to

2:38
get an upfront bonus for signing the If

2:40
someone ever says that upfront bonuses

2:42
with annuities is candy for the stupid.

2:45
You can't be that dumb. There's not a

2:47
philanthropist that gets up at an

2:48
annuity company goes, "You know what?

2:52
I think I'm going to give money away

2:54
today to just random people across the

2:56
country." No, no one's like that. It's

2:58
100 pennies in the dollar. Upfront bonus

3:00
is just part of overall contractual

3:01
guarantee. But let's get to the to the

3:03
really sizzle part of the sale. I always

3:06
tell people buy the steak, not the

3:07
sizzle, right? The sizzle is um the

3:10
income from this index annuity is going

3:12
to increase with inflation.

3:14
Huh? Uh no. Sounds good to be true

3:16
because it is. What they're pitching is

3:19
an index annuity if the index option,

3:20
which by the way was put on the planet

3:23
to create normal CD type returns, not

3:25
market returns. All right? They said,

3:28
"Well, whatever you get on this side is

3:30
going to increase the income on the

3:31
income writer side." Okay, but guess

3:34
what? Spoiler alert. The annuity company

3:37
severely drastically lowers the initial

3:39
payment to make up for that um potential

3:42
hypothetical theoretical unicorns

3:45
chasing the butterflies increase. So

3:48
don't fall for that. All right, that

3:51
that's the income writer pitch. And

3:53
remember, an income writer is an

3:54
attached benefit to a policy, typically

3:57
an index annuity that you're going to be

3:58
pitched. That is a separate calculation

4:01
for future income. It's monopoly money

4:03
and a phantom account that you can only

4:05
use to calculate your first lifetime

4:07
income payment that will be in place for

4:09
the rest of your life. And what they're

4:10
saying in this sales pitch is that yes,

4:12
it's going to turn on this level, but

4:14
that index option, Mr. Jones, is going

4:16
to increase it and you're going to be

4:17
rich and it's going to be the best

4:19
decision you've ever made. Uh, no, it's

4:21
not. Um, annuity companies don't give

4:24
anything away. I'm not saying it's bad,

4:26
but you have to understand that it's

4:28
going to be a say 20 30% depending on

4:31
your age decrease

4:33
in the initial payment as compared to

4:35
the income writer that doesn't have this

4:37
hypothetical unicorn chasing the

4:39
butterfly increase. All right. So, with

4:42
income writers, my opinion, Stan the

4:44
Annuity Man, America's annuity agent,

4:45
licenses all 50 states the top agent out

4:47
here, written seven books, done 400

4:49
videos, and do podcast every week.

4:52
You buy the income writer for the

4:53
highest contractual guarantee, shopping

4:55
all carriers for the highest contractual

4:58
guarantee for your specific situation.

5:00
We will do that. You can go to my site

5:01
at theanuityman.com and do that yourself

5:03
on the incomeriter calculator page.

5:06
Okay? They're commodity products.

5:09
There's not one that's better than the

5:10
other. Uh sorry about that all the

5:12
carriers that I love. Um they're not

5:15
it's you buy income writers like you buy

5:16
a plane ticket. you punch in on

5:18
theanuityman.com

5:20
your specifics what when you want the

5:21
income to start dates of birth all that

5:23
stuff that's confidential and then we

5:25
shop all carriers for the highest

5:26
contractual guarantee. So that's

5:28
covering cost of living adjustment

5:30
writers with income writers. But cost of

5:33
living adjustment increases, COLA

5:35
increases with immediate annuities,

5:37
deferred income annuities, qualified

5:38
longevity annuity contracts. Let's

5:39
categorize those in annuitization

5:42
products. Those are lifetime income

5:43
products. You can attach a cost of

5:46
living adjustment writer. And you can at

5:48
the time of application say, you know

5:49
what, Stan the Annuity Man, America's

5:51
annuity agent, I want it to increase by

5:53
3%. I want my immediate annuity to

5:55
increase by 3%. Fantastic. We can run it

5:58
that way. But remember this Madonna

6:00
Vogue. Remember that. Remember that for

6:02
all you baby boomers.

6:05
Without the cola. With the cola. Without

6:07
the cola. With the cola. With the cola.

6:09
Without the cola. Got me? They're going

6:11
to lower the payment to make up for that

6:13
increase. Now, back in the day, few

6:16
years back, and the annuity man's been

6:17
here for a long, long time. I got cowboy

6:19
boots older than most of your kids. I

6:22
mean, most and there's some kids out

6:23
there watching. We're finding out the

6:24
demographic is kind of weird. Hey you

6:26
youngsters out there. Um, cost of living

6:29
adjustment writers are the only increase

6:30
for inflation that you can attach at

6:32
this point in time. Back in the day,

6:34
they had consumer price index for urban

6:36
consumers, CPIU. You could buy those for

6:39
immediate annuities and they had some

6:42
calculation and all this stuff and

6:43
people thought they were being fancy for

6:45
the increase. They don't offer those

6:46
anymore at the time of this tape and

6:48
check the date out. CPIU increases are

6:51
not attached to you can't get those with

6:53
immediate annuities anymore. You can

6:55
only get this colas, cost of living

6:58
adjustment, and you have to to um choose

7:01
the percentage increase at the time of

7:03
application. Here's a simple one for

7:05
you. It the 1% increase will have a

7:08
higher contractual guarantee than the 3%

7:10
increase. The 3% increase will have a

7:13
higher contractual guarantee than the 5%

7:15
increase. See that? See how annuity

7:17
companies have the big buildings?

7:18
They're not giving anything away. What I

7:21
would tell you to do is if that's very

7:22
important to you, and by the way, you

7:24
already own the best inflation annuity

7:26
on the planet. What's it called, Stan

7:28
the annuity? Man, I didn't know I own

7:29
one. It's called Social Security. Okay?

7:32
You already own it. So, don't be an

7:33
annuity hypocrite and say you hate all

7:34
annuities because you already own one.

7:36
And if you really hate and you're going

7:37
to pound the table and say, "I hate all

7:38
annuities." Then call Social Security

7:40
and say, "Do not send me those payments

7:41
anymore because I do I want I do not

7:43
want to be an annuity hypocrite." But

7:45
you're not going to do that because you

7:46
like lifetime income stream because

7:48
lifetime income stream is good. Okay?

7:51
But cost of living adjustment writers, I

7:53
would encourage you to say buy one with

7:55
and buy one without if you're going to

7:57
buy two if that's very important to you,

8:00
but you already have the best the best

8:02
inflation doing in the planet. What I

8:04
would do is maximize the payment and

8:06
just have it static. Now I know all you

8:08
geniuses out there, well then you know

8:10
the cost of living and the the buying

8:12
capabilities of that income stream is

8:14
going to lessen with the inflation

8:17
that I understand it. Been there, done

8:20
that. Took the class with you, okay? But

8:23
there's no perfect solution. It's just

8:24
bad sales pitches. And the best way to

8:27
truly address inflation in my opinion is

8:30
at the time you need that income gap

8:32
filled. For example, you're getting

8:34
$3,000 a month. All of a sudden, you and

8:36
Martha need additional $500 a month. We

8:38
buy an immediate annuity at that time,

8:40
reverse engineer the quote to solve for

8:42
that $500. You can go to my site at

8:44
theanuityman.com and run a reverse

8:46
engineer quote on an immediate annuity

8:48
to see how that works. That's the best

8:51
way to do it in my opinion. The other

8:53
way is to have income starting at

8:56
different time periods. Say you're 65,

8:58
you have income starting at 70, 72, 75,

9:01
77, 80. You could have it staggered so

9:04
that income is coming and starting at a

9:06
different age level because the older

9:09
you are, the higher the payment just

9:10
like social security. So there's no

9:12
perfect answers for inflation. I know

9:14
that you want one. I know that you were

9:15
dying and hoping that this would be the

9:17
place that you could finally find out

9:20
that there was an annuity out there that

9:22
could address inflation properly. And

9:23
the one you heard at the Bad Chicken

9:25
dinner seminar, that sales pitch was

9:26
true.

9:28
Sorry, brutally factual telling the

9:30
truth out here. It is what it is, but

9:33
you can use annuities and some specific

9:35
annuity types to address inflation.

9:39
Hey, I really appreciate you joining me

9:41
and I will see you on the next Stan the

9:43
Annuity Man YouTube video.

9:53
[Applause]

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