Can You Explain Your Annuity to a 9-Year-Old?

July 9, 2025
12 min
Can You Explain Your Annuity to a 9-Year-Old?
The Annuity Man®
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If you can’t explain your annuity to a 9-year-old, you probably don’t understand it well enough. In this video, America's Annuity Agent breaks down how annuities work—without jargon or confusion—so you can be confident in what you own and why you bought it.

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0:00
Welcome to Shooting Straight with Stan.

0:02
I am your host, the lovable Stan the

0:05
Annuity Man, America's annuity agent,

0:08
licensed in all 50 states because I like

0:10
paying all of those fees to each

0:12
specific state.

0:14
Not really, but

0:17
I do. Today's topic is a very good one.

0:20
It's called annuities for a 9-year-old.

0:22
Now, I made my PR team leave that topic

0:26
and leave that title in place because I

0:28
know there's like grandfathers and

0:29
people out there go, "Well, I got a

0:31
nine-year-old. I'm gonna buy I'm gonna

0:32
check that out that's standing in me.

0:34
See see if there's something for my

0:36
nineyear-old son, JRod, right? Grandson,

0:40
excuse me, my it's not my son. My son's

0:42
called Jay. My grandson's name JRod."

0:45
Anyway,

0:47
but it's not about that. It can be about

0:49
that and we can talk about in a future

0:52
podcast um buying annuities for

0:55
youngsters as a legacy, but that's not

0:57
what we're talking about here. What

0:58
we're talking about here is the annuity

1:01
industry is

1:04
suffocating people with complex

1:07
products. And they aren't explaining the

1:10
complex products. They're just giving

1:12
the 30,000 foot view at a really good

1:16
food seminar. that they serve really

1:19
nice food to at and you can go eat for

1:23
free and then all of the sudden they're

1:25
going to be on top of you setting an

1:28
appointment talking about the greatest

1:30
thing ever. And as I've always said, if

1:32
it sounds too good to be true, it is

1:33
every single time without exception with

1:35
annuities.

1:39
But there's two or three different types

1:40
of annuities out there that are so

1:43
complex and so convoluted

1:46
and have so many rules and so many

1:48
mathematical formulas you literally have

1:51
to go to MIT or Caltech to understand

1:54
them with a lot of them. And there's no

1:57
way some of the agents on those

2:00
postcards that I'm getting in the mail

2:02
that that you know come, you know, come

2:04
talk about the economy and and interest

2:06
rates and inflation and then all of a

2:08
sudden they're going to slam an annuity

2:10
and jam an annuity down your throat.

2:11
That's complex.

2:17
That needs to stop. It would stop

2:19
immediately if all annuity product

2:22
types, and yes, there's more than just

2:24
one annuity out there. I hate all

2:26
newies. I also hate all trucks and I

2:29
hate I hate all record stores and I hate

2:32
all restaurants. I hate all socks and

2:35
shoes and I hate all coats. That's I

2:38
mean it's that stupid. I hate all

2:40
annuities. Give me a break. And if

2:43
you're going to put your foot in the

2:44
ground on that one, Chester, and just

2:46
say, "Let me tell you something, Stan.

2:48
I'll defend that till I die and I'll

2:50
punch you in your hat and your throat

2:53
and write on the annuity man logo if you

2:55
don't stop it. Then my my answer to you

2:58
is then call the social security

3:00
department and cancel social security

3:02
because that's the best inflation

3:04
annuity on the planet.

3:08
Period.

3:10
But I want the annuity if this all would

3:13
be solved if the annuity industry all

3:14
product types would have the same level

3:16
of commission. If all product types had

3:18
a low commission built in, it would I'm

3:21
not say would force, but it would almost

3:23
force most agents and advisors to

3:26
recommend what's actually right for the

3:28
client, what actually is in their best

3:31
interest and suitable and appropriate.

3:33
Instead of one-sizefits-all, I'm going

3:34
to learn one product. If I sell enough

3:37
on it of it, I'm going to go to Bora

3:39
Bora for free with my wife, girlfriend,

3:42
and or boyfriend, whatever applies or

3:44
all of them. I'm gonna go if I sell

3:47
enough of this one sizefits-all square

3:50
peg in a round hole. That's how I'm

3:52
going to sell. And that's a lot of

3:54
what's going on out there.

3:57
And if that's been pitched to you,

4:01
you know what I'm talking about. It's

4:04
like chuming the water, man. It's it's

4:05
it's throwing blood bloody fish in the

4:08
water and all of a sudden the sharks

4:09
show up.

4:11
And what drives me crazy, and I don't

4:13
want this to be you ever, but if if it's

4:15
happened, call me. We'll look at what

4:16
you bought. But a lot of people say,

4:18
"Stan, I bought this. I really don't

4:20
know what I own." What? Excu

4:24
I bought this. I was kind of pressured.

4:25
It sounded good on the surface, you

4:27
know, upfront bonuses and and these

4:29
great returns if you'd owned it, you

4:31
know, 10 years ago or whatever. And I

4:32
bought it. Can he explain it to me? Not

4:35
really. That's all I know about it

4:36
really.

4:39
That's the reason I say if you can't

4:41
explain it to a 9-year-old,

4:43
don't buy it. No offense to

4:45
nine-year-olds.

4:47
Every single annuity type that you're

4:51
considering, you should be able to walk

4:52
into is nine-year-old second grade? I

4:54
think it's second grade, third grade.

4:56
Let's just say it's second grade. I

4:57
don't know. You walk into the second

4:59
grade class and the teacher goes, "Uh,

5:02
uh, uh, boys and girls, um, and and

5:05
whoever identifies as that,

5:08
we have a special guest today. It's Mr.

5:10
Johnson. He wants to he wants to run

5:12
something by you before he buys

5:13
something from an investment standpoint.

5:16
It's an annuity

5:18
and he wants to explain it to see if you

5:20
understand it." And then after that,

5:22
he's going to buy everyone cookies.

5:24
And Mr. Johnson gets up there and

5:26
explains it. And if Mr. Johnson or you

5:29
can't explain it to that second grade

5:32
class and them nod their heads and get

5:35
it, then you shouldn't buy it.

5:39
It's I mean, it's really that simple.

5:42
You should be able to say to them, I'm

5:44
buying a lifetime income stream, meaning

5:46
that the annuity company, this annuity

5:48
company is going to pay me a for life,

5:50
like a like a salary for life. You're

5:52
talking to the nine-year-old.

5:54
And it's going to pay me as long as I'm

5:55
alive, as long as I'm breathing. little

5:57
kid raising a even if you're in the

5:59
hospital. Yes. Even if I'm in the

6:01
hospital and kid, you know, the kid in

6:02
the back goes, "How about if you're on a

6:03
respirator?" You know that that kid?

6:06
Yes. Even then, and vulner

6:14
Yes. And then the the smart little girl

6:16
in the front goes, "But how is you know,

6:19
how do they determine what they're going

6:20
to pay you, sir?" Good question. And

6:22
you're going to be a leader someday, as

6:24
Mr. Johnson says to her. And you say,

6:26
"Well, it's it's the older I am, the

6:29
more they're going to pay me because

6:30
they don't think I'm going to live that

6:31
long." If I mean, the second grade class

6:34
in unison will be like, "Got it. Where's

6:36
our cookies?" Seriously,

6:39
that's lifetime income to second

6:42
graders. That's lifetime income to a

6:44
nine-year-old or a group of

6:46
nine-year-olds.

6:51
And then you go to them and say, "Well,

6:52
I'm considering this this fixed rate

6:54
annuity. It's called a multi-year

6:55
guarantee annuity. But here's how it

6:57
works, kids. I give the money to the

6:59
annuity company. And because they're

7:02
holding on to that money, they're going

7:04
to reward me and give me back a little

7:07
bit more money. So if I give them, you

7:11
know, you got to you can say 100,000

7:14
kids like, huh? But they're going to pay

7:16
me a percentage. And then the teacher

7:17
goes, this is a good time for us to all

7:19
learn, girls and boys. So, she goes on

7:21
the board and talks about, "Remember

7:22
when we were talking about percentages

7:24
the other day in math in our math class

7:28
that we're only allowed to do one time

7:29
per year? Remember that?" And so, she

7:31
goes through that and shows them and

7:33
every kid in there, all second graders

7:36
would be like, "Yeah, I understand that

7:38
you're getting a percentage

7:40
on that money." Like Mrs. um, that's her

7:44
name. The I don't know where that came

7:46
from. The the teacher, Miss Percan, she

7:49
taught us that. and they're going to pay

7:50
that. And then the little girl in the

7:51
front goes, "But how long are they going

7:53
to do that for, sir? How long? I mean,

7:56
they can't do that forever. That's a

7:58
very good point." And you're hired and

8:00
you're going to be an intern even you're

8:01
a second grader. And and and you go,

8:03
"That's that's a good point, Eloise, but

8:06
um I love Eloise." Right. Anyway, that's

8:10
a good point, but they're only going to

8:12
do that for a specific period of time.

8:14
You can lock it in for a year or two

8:16
years or five years or seven years. She

8:17
goes, "Oh, okay. I I understand that,

8:20
but but and then of course her friend

8:22
Eloise has a friend named Phoebe and

8:25
Phoebe says, "But but what if you know

8:28
what if rates go up after you bought

8:30
it?" And and and then Mr. Jones Johnson

8:32
says, "Well, you're right. You know that

8:35
that could happen, but I've locked in

8:37
for that specific period of time." At

8:39
that point in time, the whole second

8:40
grade class goes, "Yay, we got it. We

8:43
don't want cookies this time. We want

8:44
ice cream."

8:46
You have to be able to understand what

8:49
you're buying and you have to be able to

8:51
go into a second grade class and explain

8:52
it to them.

8:57
Period.

9:00
End of story.

9:03
Now, think about some of the pitches

9:05
you've heard, which is upfront bonuses

9:08
and market upside with no downside and

9:10
all that stuff. Try explaining that. Try

9:12
explaining that formula. Just I mean

9:15
just try explaining upfront bonuses to a

9:17
group of second graders. They'd be the

9:19
most skeptical kids. You'd say, "Okay,

9:22
I'm going to buy this, but but for

9:23
buying it, they're going to give me a

9:25
20%. They're just going to give me 20%

9:27
of what I put in." Well, Eloise and

9:30
Phoebe at the same time will raise their

9:32
hands and goes, "That doesn't make any

9:34
sense. How can they do that as a

9:36
company? How is that real? That's what

9:39
And then the kid in the back kind of

9:40
jerk that raised his hand, you know, the

9:42
last time he'd be like, "Well, they just

9:44
can. That's just what they're doing."

9:45
No, wrong answer. Kid in the back start

9:49
exercising, lose some weight because

9:50
Phoebe and Eloise know what they're

9:51
talking about. How do they do that?

9:55
Well, they do that because there's 100

9:56
pennies in the dollar. They got to take

9:58
something else away to make up for it,

10:00
and it's not real money of which you can

10:02
walk away with.

10:05
So the the next time you hear a sales

10:07
pitch,

10:08
say, "Can I go into a second grade class

10:10
and explain it to them?"

10:13
Or better yet, don't let your spouse

10:15
watch this. Can I explain it to my

10:16
spouse or my family or my friends?

10:20
If you cannot do that, if you're at the

10:23
30,000 foot level trying to talk about

10:26
all these shiny things that's been

10:28
presented to you, but you can't really

10:29
explain the shiny things and you can't

10:31
explain how those shiny things work and

10:33
how they actually, you know, within the

10:36
policy make sense, then do not buy it.

10:43
It's really that simple.

10:47
So, annuities for a nine-year-old? Nah,

10:50
not really. There are some specific

10:52
situations that you can do a, you know,

10:54
a joint lifetime income stream. I call

10:55
this the legacy income monster where the

10:57
grandfather buys a joint lifetime income

11:00
policy with his 5-year-old great

11:01
grandson. We've done those, but that's

11:04
not what I'm talking about. What I'm

11:05
talking about annuities for

11:06
nine-year-old, you better be able to

11:07
explain it to a nine-year-old. And

11:09
you're gonna have Eloise and Phoebe in

11:10
the front. those two girls and nine uh

11:13
that are nine years old that are sharp

11:15
and they're not gonna they're not gonna

11:16
buy BS. They're not gonna buy it. They

11:19
want to know how it works, why it works,

11:21
when it works, should it work, can it

11:24
work? Is it a lie or is it the truth?

11:28
And that's exactly how you should be as

11:30
well. Now, wasn't that fun? And that was

11:33
all off the cuff. I still can't I can't

11:36
remember the teacher's name that I came

11:37
up, but it was pretty good. But Phoebe

11:39
and Eloise that you know those two those

11:41
two girls were in class with you when

11:44
you were in school. You know exactly who

11:46
they were. I mean they were in my class.

11:48
I was in the back. I was that kid. No,

11:52
it wasn't. Yeah, I was actually.

11:55
Listen, that was fun. That was shooting

11:57
straight with Stan. I am Stan the

11:59
annuity man. I'll see you next time.

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