Beware of the Fixed Index Annuity Bonus Churning Strategy: Shootin’ It Straight With Stan

August 30, 2026
12 min
Beware of the Fixed Index Annuity Bonus Churning Strategy: Shootin’ It Straight With Stan
The Annuity Man®
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When an upfront annuity bonus looks too good to be true, it usually is—and the real cost can be buried in massive surrender charges and hollow promises. In this episode, you’ll hear a blunt breakdown of the fixed index annuity bonus churning strategy and how to protect yourself from it.

In this episode, The Annuity Man discussed:
- Dangers of upfront bonuses in fixed index annuities
- How bonus churning and flipping annuities harms consumers
- Surrender charges and predatory sales practices
- Why contractual guarantees matter more than hypothetical growth
- Practical steps to evaluate annuity offers and avoid scams

Key Takeaways:
- Upfront bonuses on fixed index annuities are rarely “free money”; they’re typically funded by giving up value somewhere else in the contract, such as lower income payouts.
- Moving from one annuity to another just to chase a bigger bonus often leads to large surrender charges and usually only benefits the agent through new commissions.
- Any annuity recommendation should be justified by clear, contractual improvements—not by hypothetical projections, marketing hype, or emotional persuasion.
- In most cases, it is better to use available penalty-free withdrawals than to accept a huge surrender charge just to enter a new “bonus” product.
- Annuities should be purchased for their contractual guarantees, not as growth vehicles, and any offer that sounds too good to be true almost always is.

"Most upfront bonuses go to the income account, not the walkaway account. Income account's monopoly money." — Stan The Annuity Man

Watch and Enjoy,
Stan The Annuity Man

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0:00
Welcome to shooting it straight with

0:01
Stan. I'm your host Stan the Annuity

0:02
Man, America's annuity agent, licensed

0:04
in all 50 states in Puerto Rico, founder

0:06
of CGO contractual guarantees only

0:08
because you should only own an annuity

0:11
for what it will do, not what it might

0:13
do. Those are the contractual guarantees

0:14
of the policy. Today's topic is a

0:16
controversial one. It's going to ruffle

0:19
some feathers and bring in the hate mail

0:20
and maybe some death threats. And I

0:22
don't care because you need to be aware

0:24
of it is be aware of the fixed index

0:28
annuity bonus churn strategy.

0:32
You're saying what, Stan? A lot of you

0:35
have seen me go off on upfront bonuses.

0:37
I call them candy for the stupid.

0:40
Um, there's 100 pennies in the dollar.

0:43
There's not 120 pennies in the dollar or

0:45
140 pennies in the dollar. We'll send

0:46
this old boy down the road had one for

0:48
50% upfront bonus. There's not 150

0:50
pennies in the dollar.

0:53
There's not an there's not a a

0:55
philanthropist CEO at a at an annuity

0:58
company that wakes up in the morning go,

0:59
[snorts] you know what? I'm going to

1:02
give money away today. I'm going to take

1:05
good money from our company and give it

1:07
to the consumer. No, they're not doing

1:10
that.

1:12
If if there's an upfront bonus involved

1:15
with a fixed index annuity, they're

1:17
taking something away. Whether it's the

1:19
payout on the income side, if you put an

1:21
income writer, something something's

1:22
going on.

1:26
Life insurance companies that issue

1:28
annuities are forprofit.

1:32
And we, you know, we sell more index

1:34
annuities than anybody, but we ignore

1:36
the accumulation side. We look at the

1:38
income writer side. Draw along down a

1:41
blank blank sheet of paper. Index

1:42
annuity side, cap, spreads,

1:43
participation rates, who cares? income

1:46
writer that this is the delivery system

1:48
for the contractual guarantee. The

1:50
income writer is what we quote A+ or

1:52
better and we choose the highest number.

1:54
We could care less about the index side.

1:56
We could care less about the bonus

2:02
if the if the index annuity with the

2:04
bonus with the income writer finishes

2:06
first and the quote great who cares. I

2:08
get these calls all the time. People

2:10
say, "Well, you understand? I really

2:11
like the the income writer we bought. It

2:14
looked like it had a bonus on it." I'm

2:15
like, who cares? It doesn't matter. You

2:18
We're looking at the number. I mean,

2:21
if you're buying an annuity for a bonus,

2:23
it's like buying the car for the stereo

2:25
system. It's like going to the lot and

2:27
going, "No, no, no. I don't care about

2:28
the transmission or any of that. Show me

2:30
the stereo system. I'm going to buy this

2:32
brand new car based upon the stereo

2:34
system." That's buying an annuity for an

2:36
upfront bonus. I had a consultant come

2:38
in the office because they're always

2:39
coming in the office because they don't

2:40
have they don't know how this redneck

2:42
does it. How's that big redneck do that?

2:44
How's he do those numbers? Why is he

2:46
number one? Well, first of all, I tell

2:48
the truth. Second of all, we quote all

2:50
carriers. Third of all, we have the best

2:52
website on the planet that allows you to

2:54
run quotes without putting in your

2:55
information, your personal information.

2:58
Like for instance, give you an example.

2:59
You're like, "What? Give you an example.

3:02
You can run income quotes with just your

3:04
date of birth, your gender, and your

3:06
state of residence. Everybody else wants

3:08
your email and your phone and they want

3:10
you to sign up and create an account and

3:12
track you and cross-ell you. How about

3:15
you just get some information and I have

3:17
the confidence in you to give us a shot

3:20
at your business. How about that? How

3:22
about having some confidence?

3:25
I'm not building a database. I don't

3:27
care about that. I'm not selling leads

3:29
like these other people do. Be careful

3:31
where you sign up. Your lead goes for

3:33
about $150 to $300 a shot and they give

3:36
it to six to seven people, which is why

3:38
your phone rings off the hook.

3:45
The disturbing part about this video is

3:48
I heard the other day because I, you

3:49
know, people will call me up and they

3:50
say, "Well, Stan, you know, this uh I

3:52
bought this index new with the upfront

3:53
bonus and I shouldn't have bought it,

3:55
but this old boy down the road said, you

3:57
know, if you go with him, he'll get me

3:59
another one." And um it's a bigger

4:02
bonus. And you know, the whole story,

4:04
the whole churning, twisting,

4:07
miss, you know, missenthrop story,

4:09
you're like, "Oh god." And and for a

4:11
while, yeah, shoot, decades, I've been

4:13
saying that's that's illegal. They can't

4:15
do that. They can't do that because when

4:18
you go from one annuity to the other,

4:20
you have to prove at the receiving

4:22
annuity company that this one here is

4:25
better contractually, keyword,

4:28
contractually, not hypothetical, not

4:30
theoretical, not unicorns chasing the

4:32
butterflies, it's better here than where

4:34
you came from.

4:38
So when So when the agent says you're

4:40
going to take these huge surrender

4:42
charges and we're going to make up for

4:44
it with this upfront bonus,

4:47
total garbage. It's still total garbage.

4:50
The person should lose their license for

4:52
that. My opinion, but what I found out

4:55
the other day,

4:57
what I found out the other day

5:00
was disgusting.

5:05
I'm trying to get the actual hard copy

5:08
agreement of this, which I don't have.

5:10
So, take it for what it's worth. It

5:11
might not be true, but I think it is.

5:15
There's an agreement between carriers to

5:18
allow that churn,

5:24
to allow that nonsense recommendation

5:26
for it to go through.

5:29
And you're saying, Stan, why would an

5:32
agent adviser do that? Aren't they

5:34
acting as a fiduciary? They should be

5:35
fiduciary. All that means it's not a

5:37
plaque on the wall. Who cares? It means

5:39
putting your best interest ahead of the

5:40
advisor agent. That should be automatic

5:42
in the financial business. You don't

5:44
need a plaque on the wall to do that.

5:45
When you show up to work and you decide

5:46
to be in the financial business, that

5:47
should be it. What I'm finding out right

5:50
now,

5:52
and I'm trying to track down the

5:53
internal stuff on this, is there's

5:55
agreements that they'll accept the

5:57
churn,

5:59
I'm hoping

6:01
and praying that that's not true

6:05
because that's one doozy of a class

6:07
action lawsuit if it's true. I'm hoping

6:09
it's not true.

6:14
But ironically, I'm getting more and

6:17
more calls from people where they have

6:20
they have a 10-year surrender charge.

6:21
They're in year three, which means the

6:23
surrender charges are so predatory

6:26
and they're being

6:29
recommended to flip it. I saw one the

6:31
other day and to the husband's credit,

6:34
he calls me up and he goes, "Stan, this

6:35
is a nightmare, but it's my wife's

6:37
account and this guy's convinced her to

6:40
do it because I'm not he was she thought

6:43
he was a good religious person. That's a

6:45
whole another video."

6:48
She took a $79,000

6:51
surrender charge to go to another

6:53
annuity for the bonus

6:58
and it went through.

7:02
So, of course, it went because I told

7:04
the guy, I said, "Don't even worry about

7:06
it because it's not even going to go

7:08
through." He calls me back two weeks

7:10
later. It went through. Stan, you got to

7:12
be kidding me. which led to me phoning

7:14
people and a couple of people said,

7:16
"Yeah, there's kind of an agreement

7:17
right now going on." Like, I don't know

7:19
if it's a hush hush, if it's a

7:20
handshake, but if it's an email, if

7:22
somebody put it in writing, I'm going to

7:23
find it.

7:26
I'm going to change this industry. This

7:27
is a bunch of crap.

7:30
Well, yeah. Well, I know you got

7:31
surrender charges. It's upfront bonus,

7:33
son. It's going to Most upfront bonuses

7:35
go to the income account, not the walk

7:38
away account. Income accounts monopoly

7:40
money. Who cares?

7:45
You say, "Well, Sam, why would they do

7:47
that? Why would they?" Because they

7:49
don't know how to raise money. They

7:52
don't know how to do it the right way.

7:53
They don't know how to properly go about

7:56
acquiring clients and doing the right

7:59
thing.

8:01
So, they take the annuities they sold

8:03
three years from now and go back and

8:05
flip them and then three and then go

8:06
back and flip and they just churn the

8:08
book and churn the book and churn the

8:09
book and churn the book.

8:11
I'm hoping that the vast majority of

8:13
good carriers don't allow that. I'm

8:16
hoping.

8:17
But the fact that any allow that any.

8:22
And that and what prompted this video

8:23
was that $79,000 surrender charge case.

8:27
I've been doing this a long time. I'm

8:29
the top agent out here. It's not even

8:30
close. That one blew my mind. So, what

8:35
I'm trying to tell you and warn you

8:36
about is there is a strategy right now.

8:39
I don't know who the carriers are. I'm

8:42
hoping it's not many, but it might be a

8:44
couple. Had to be these people. I'm not

8:46
going to mention the names of the

8:47
company. I do know them if you want to

8:50
email me or give me a call.

8:54
But that's nuts.

8:58
That is absolutely nuts

9:01
if you're under surrender charge most of

9:03
the time. And I get these calls all the

9:04
time. I had two yesterday where the

9:07
people were buried in an index annuity

9:09
that's not performing. Of course, it's

9:10
not performing. They're CD products, bad

9:12
CD products. That's okay. It's principal

9:14
protected, but these people didn't have

9:15
income writers on them. So, I'm like,

9:17
just start taking out the 10%. Just

9:18
start taking money out every year. 10%

9:20
penalty-free withdrawal so you don't

9:23
have to pay the surrender charges. Well,

9:24
this will bo down here so I can get an

9:26
upfront bonus. I'm like, oh lord.

9:29
Oh, lord.

9:32
That's the reason I'm growing the gray

9:33
goatee.

9:34
the annuity goatee.

9:38
And I love what I do. I do. But I guess

9:41
it's like um you know, policemen love

9:43
what they do and they see horror

9:44
stories. Or doctors love what they do

9:46
and they see stuff in the emergency room

9:48
that just curdles milk. I love what I

9:51
do. I'm good at what I'm what I do. I

9:54
tell the truth. But there are some

9:56
things that I see that are disturbing

9:58
that I have to warn you about.

10:00
Never. And I I want you to listen to me.

10:04
Never.

10:07
I'm g say 99% of the time. 99% of the

10:10
time you should never move an annuity

10:13
that's under a large surrender charge to

10:15
another annuity for an upfront bonus. If

10:18
there I'm I'm leaving that 1% that some

10:20
math weird math that works. But the math

10:23
has to work.

10:25
Typically the only math that works

10:27
coming from a an annuity with large

10:29
surrender charges to an annuity another

10:31
one with surrender charges. The math

10:33
only works for the agent and the

10:35
built-in commission. I'm gonna squash

10:37
this stuff, man. It's not It's not going

10:39
to happen anymore. I'm I'm going to call

10:41
it out. I'm going to call it out

10:44
and I'm going to find out

10:47
except for this now. I know I know a

10:49
couple carriers. I'm going to find out

10:51
how many are involved

10:53
right now. know the top the good

10:55
carriers, the top level carriers aren't

10:56
doing this and I hope they don't. But

10:59
some of the meandering lower level

11:00
carriers are doing this and it's

11:03
nonsense.

11:08
So be careful out there. If it sounds

11:10
too good to be true, it is every single

11:12
time. Do not buy annuities for growth.

11:14
Buy them for the contractual guarantees

11:16
only. Do not allow someone to flip and

11:19
churn your annuity for an upfront bonus.

11:22
And if they're pitching it, show it to

11:24
me. We'll run the math for you and show

11:26
you that it's garbage.

11:30
But you got to be careful out there. We

11:32
want you as a client. If you're

11:33
considering annuities, we want you as a

11:35
client. We want you to consider us. I

11:37
have the biggest and best staff in the

11:39
country, all under one roof in Las

11:41
Vegas. We're open 12 hours a day, eight

11:43
hours on sun on Saturday. That's 68

11:46
hours a week around your schedule. Right

11:49
now, we're fortunate enough to be

11:50
running same day applications. I'm

11:51
hiring as fast as I can do, but we can

11:53
get to you.

11:56
Go to my site and run anonymous quotes

11:57
and get real quotes.

12:01
I'm I'm I'm trying to think about how to

12:03
change this thing and I'm going to. And

12:05
I appreciate you tuning in. That's

12:07
shooting it straight with Stan.

12:10
See you next time.

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