What Is The Annuity Man Trifecta?: Shootin’ It Straight With Stan

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In this episode of Shootin' It Straight with Stan, Stan The Annuity Man breaks down his signature Annuity Man Trifecta and why annuities should be bought for contractual guarantees—not hypothetical dreams. Discover how he shops all carriers, screens for top-rated companies, and layers in his three decades of experience to protect your money and your peace of mind.
In this episode, The Annuity Man discussed:
- Annuities as contractual, commodity products
- The PILL framework: Principal protection, income, legacy, long-term care
- The Annuity Man Trifecta: highest number, ratings, recommendation
- Evaluating carriers on both financial strength and administration
- Work ethic, team structure, and mission to “clean up” the annuity space
Key Takeaways:
- Annuities should be purchased for what they are contractually guaranteed to do, not for speculative growth or hypothetical back-tested returns.
- The core problems annuities are designed to solve can be summarized as principal protection, lifetime income, legacy planning, and long-term care, and any use outside of these should raise red flags.
- Focusing solely on illustrations and projected returns leaves investors vulnerable to sales-driven hype instead of reality-based planning grounded in guarantees.
- A truly client-focused annuity process involves shopping all carriers for the highest contractual guarantee, prioritizing financially strong companies, and applying experienced, independent judgment on which carriers to actually recommend.
- Operational competence—like the ability to process paperwork efficiently and handle client service—is just as critical as an insurance company’s rating when it comes to protecting clients and delivering on annuity promises.
"You buy annuities for what they will do, not what they might do… Never, ever, ever buy them for growth." — Stan The Annuity Man
Watch and Enjoy,
Stan The Annuity Man
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0:00
Welcome to Shooting It Straight with
0:01
Stan. I'm your host Stan the Annuity
0:03
Man, America's annuity agent, licensed
0:04
in all 50 states in Puerto Rico. Founder
0:06
of CGO Contractual Guarantees Only.
0:11
Today's topic is what is the annuity man
0:14
trifecta? Let's go backwards a little
0:16
bit and let me explain the reason we
0:18
even have the annuity man trifecta.
0:20
Annuitities and there's many types. It
0:22
just don't say I don't annuities because
0:24
you already own one. It's called social
0:26
security. But annuitities are commodity
0:29
products. You buy them for what they
0:31
will do, not what they might do. The
0:32
contractual guarantees only. And when
0:33
you do that, which you should, and
0:36
that's the only way that we do it,
0:38
you're going to quote quote all carriers
0:39
for the highest contractual guarantee
0:41
for your specific situation and goals.
0:44
The acronym that we have that solve for
0:45
annuities is PIL. P stands for principal
0:47
protection. I stands for income for
0:49
life. L stands for legacy. And the other
0:51
L stands for long-term care. That's all
0:53
that annuities
0:55
solve for, not for growth. Never ever
0:58
ever
0:59
buy them for growth. I know that this is
1:02
a great story. My uh social media guy
1:05
has told me uh on numerous occasions
1:07
that I am the most hated man in the
1:09
annuity industry, in the financial
1:11
world, because I say never buy an
1:13
annuity for growth. I'm right. And I'm
1:15
thinking, holy crap, are they that out
1:17
of it? Yes, they the annuity agents
1:19
advisors are because they're selling
1:21
dreams and I'm selling contractual
1:23
realities and down deep they know I'm
1:26
right. But when you're looking only at
1:28
the contractual guarantees and we asked
1:30
two questions. What do you want the
1:31
money to contractually do? And when do
1:33
you want those contractual guarantees to
1:35
start? Let me repeat that. What do you
1:37
want the money to contractually do? And
1:40
when do you want those contractual
1:41
guarantees to start? From those two
1:44
answers, I can tell you if you if you
1:45
need an annuity or not. If you don't,
1:46
I'll tell you. And then secondly, if you
1:49
do, which product types of those eight
1:52
different annuity types are going to
1:53
provide the highest contractual
1:55
guarantees, not hypotheticals, not
1:57
theoreticals, not projected unicorns
2:00
chasing the butterflies. If you'd owned
2:01
it 10 years ago, Mr. Jones, you'd have
2:03
made this. That's just nonsense. And I'm
2:05
going to wipe that clean of this
2:07
industry eventually. I'm going to tell
2:08
you that. And I'm doing videos every
2:11
single day and flooding the marketplace
2:13
with good educationalformational
2:16
um content to just squash all this sales
2:20
pitch nonsense. So the annuity trifecta,
2:23
what's the annuity man trifecta? You
2:25
answer first of all the answer that you
2:27
answer the two questions. you look at
2:28
the pill, but then we shop for the
2:31
highest contractual guarantee and then
2:33
we look for the highest that the the
2:36
A-rated or better um A+ rated or better
2:39
for lifetime income. So I am A+ rated or
2:41
better for lifetime income. No
2:42
exceptions. And then it's my
2:44
recommendation. So the trifecta once
2:46
again we shop all carriers for the
2:48
highest contractual guarantee, the
2:50
highest number. That's that's one leg of
2:53
the trifecta. The second leg of this
2:55
trifecta is for lifetime income A+ or
2:58
better. If it's MGAS, we can go a little
3:00
bit lower than that. But it but then the
3:02
third part of that trifecta is me, the
3:05
recommendation. And everyone in my Vegas
3:08
headquarters, they're they're licensed
3:10
in all 50 states, but they're not on
3:12
commission. They're not hammers looking
3:13
for nails. So, they know my
3:15
recommendation. So, if you don't get me
3:16
on the phone, you get them. They know
3:18
exactly what I'm recommending. They know
3:20
exactly what I want them to let our
3:23
clients buy. And it's not all the
3:25
carriers. Sometimes the carriers pass
3:27
the sniff test on the financial side and
3:30
they're horrific on the um on the
3:33
administrative side. They can't push the
3:35
paperwork through. We had one recently.
3:37
It's an A-rated company. They're in a
3:39
MIGA space. And I called the president.
3:41
I said, um, we're getting ready to put
3:42
you on the board. We're getting ready to
3:44
put you on our feed so our clients can
3:46
buy your product and the and the people
3:47
that come to our site and it's it's it's
3:50
millions and look at our feed and if
3:53
they want to buy it, they're going to
3:54
buy it. Can you ask him straight up, can
3:57
you handle the flow? Can you handle the
3:59
paperwork? Can you handle what's coming
4:01
from the annuity man? And when I
4:03
recommend something, oh yes, D. Oh,
4:08
sure. We got you, man. We got you.
4:13
I choked them. I I flooded them. It They
4:17
can't deal with it. So now we don't
4:19
recommend them. There's another A-rated
4:21
company. We don't recommend them because
4:23
processing paper or getting your money
4:24
out of there or transferring your money
4:26
out of there or transferring your money
4:27
into there is an absolute nightmare.
4:29
It's like pushing a rope.
4:32
So not only do I look at the financials
4:34
and obviously that's the key that's the
4:36
key one. I mean I'm looking at can they
4:38
back up the claim for what you're trying
4:40
to do. Can they guarantee the guarantee?
4:43
All right, that's key. So, I'm looking
4:46
at that, but then we also look at the
4:47
administrative side. That sets us apart.
4:50
Nobody else does that. Okay. And if they
4:53
can't work with us, they can't work with
4:54
anybody. I have the best team on the
4:56
planet, most experienced team on the
4:58
planet, largest team on the planet, and
4:59
they're all under one roof working as a
5:02
collective together. There's no remote
5:05
employees with the annuity man. We're
5:07
all under one roof in the Las Vegas
5:09
office. And you say, "Stam, why are you
5:11
in the Las Vegas? Why are you in Las
5:12
Vegas?" Because we're open 12 hours a
5:15
day. We run two shifts so that we can
5:17
get to both coast and and service our
5:20
clients on their time frame, not on our
5:23
time frame. And we're even open eight
5:25
hours a day on Saturday. So 68 hours a
5:28
week we're open. Nobody Nobody in our
5:30
business does that. They never will. Too
5:32
lazy. They don't want to compete. I'm
5:34
the hardest working man in the annuity
5:35
business. James Brown used to say, "I'm
5:37
the hardest working man in show
5:38
business." I'm the hardest working man
5:40
in the annuity business. Not because I
5:43
have to, it's because I want to. It's
5:45
because there's a lot of shenanigans
5:46
going out there. The annuity man
5:48
trifecta is important and nobody has it
5:50
because I got three decades of
5:52
experience in the business. So, I'm
5:54
looking at the highest number. I'm
5:56
looking at the rating and then I have
5:58
the re recommendation. Got to have all
6:00
three. Just can't have two. Got to have
6:02
all three.
6:05
lifetime income. What did I say? You're
6:07
right. A+ or better than the highest
6:10
number than my recommendation.
6:13
We said, "Well, Stan,
6:15
if it's that simple, then why do we need
6:17
your recommendation?" Because your
6:19
specific situation and goals might be
6:22
different. We might be splitting things
6:24
up or doing it a different way. I've
6:26
been there. I've been to the annuity
6:28
rodeo. I know what I'm doing. And you
6:30
need to tap into that expertise. There's
6:33
no obligation. There's no cost.
6:35
I do this for sport. I do this because
6:36
I'm good at it. I do this as this is the
6:38
reason I've been put on the planet to
6:41
clean this annuity space up. And I have.
6:44
We dominate. But we're we're just
6:45
getting started. We're just getting
6:47
started. I'm doing one video a day until
6:49
I drop dead. I told the guy behind the
6:52
camera, Zeke, if I drop dead, keep
6:53
filming. It's marketing gold. But I'm
6:56
going to keep doing this. So, the
6:58
annuity man trifecta is important to
7:00
you. It's important to you. It's the
7:04
car. It's It's the highest contractual
7:06
guarantee number quoting all carriers.
7:10
Lifetime income is A+ or better. My
7:12
guess is it can be a little bit lower.
7:14
But that's then it gets back to the
7:15
third part of the trifecta, which is me
7:18
and my recommendations.
7:22
All right, that's I mean it's really
7:25
that simple. Most people buy annuitities
7:27
even though the acronym that I've come
7:29
up with what it solves for is PIL.
7:30
principal protection, income for life,
7:32
legacy, and long-term care. The majority
7:34
of people looking for the first two,
7:35
principal protection, and and income for
7:37
life. Income for life is A+ or better,
7:40
highest number, my recommendation. A+ or
7:43
better, highest number, my
7:44
recommendation. A+ or better, highest
7:46
number, my recommendation, and
7:48
customization if needed. For MAS, it can
7:52
be it can be ratings B plus up to A+ my
7:57
call. But but looking at all carriers.
8:01
So you're looking at all carriers. We
8:02
look at all ratings. Then my call, my
8:05
recommendation. That's how it works.
8:08
What's the key to the trifecta? It's all
8:11
three. It's shop on all carriers.
8:13
But then you got to hear it from me. My
8:16
license is on the line and I take that
8:18
serious and I'm batting a thousand.
8:24
So lean into that annuity trifecta. Lean
8:26
into it. Use it, utilize it, connect
8:31
with me. I work all the time. Work seven
8:34
days a week. I don't need to. I haven't
8:36
needed to for 15 years,
8:39
but I'm going to. I'd love to have you
8:42
as a client. Okay? So, give us a shot.
8:45
Go to my site at theanuityman.com. Shoot
8:47
me an email, stantheanuityman.com.
8:50
Thanks for joining me. That's Shooting
8:51
It Straight with Stan.
8:53
See you next time.
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